Share of unit sales-of-apple by product category 2012-2018, by quarter

Share of Apple's unit sales by product/operating segment from the 1st quarter of 2012 to the 4th quarter of 2018

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Release date

November 2018

Region

Worldwide

Survey time period

2012 to 2018

Supplementary notes

The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter).

* Includes deferrals and amortization of related non-software services and software upgrade rights.

Apple stopped reporting unit sales figures from 1st quarter 2019.

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