Male fragrance consumption in Italy 2019, by channel

In 2019, the consumption value in Italy of eau de toilette and perfumes for men in perfume shops amounted to 306.1 million euros. Perfume shops represented the most valuable distribution channel of eau de toilette and perfumes for men. Large retail channel and other channels, including supermarkets and hypermarkets, registered a consumption value of 116.5 million euros, ranking second in the chart.

Consumption value of eau de toilette and perfume for men in Italy in 2019, by channel

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Source

Release date

March 2020

Region

Italy

Survey time period

2019

Supplementary notes

*This figure includes supermarkets and hypermarkets

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