Most generous holiday gift spenders in the U.S. 2015, by city

Where will you find gift splurgers?*

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Release date

October 2015

Region

United States

Survey time period

2015

Supplementary notes

Insights were derived from various services including Nielsen Local TV View (NLTV), NPOWER Nielsen Custom Data, Mobile Insights and Nielsen Scarborough USA+. For complete methodology, click here.
* Gift splurgers are adults 18+ who like to shower their loved ones with gifts and consider themselves spenders rather than savers.

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