Marks & Spencer fashion brand perception in the UK 2012-2018

This statistic presents the perception of Marks & Spencer as a fashion retail brand in the United Kingdom, according to their Buzz score from 2012 to 2018. The Buzz score of both Marks & Spencer's fashion divisions decreased over the period in consideration. In 2018, Marks & Spencer's fashion division had an buzz score of 4.8, a sharp fall from the previous year's score of 10.2.

Perception of Marks & Spencer's fashion retail brand in the United Kingdom (UK) from 2012 to 2018, as Buzz score rating*

Buzz score
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Source

Release date

January 2019

Region

United Kingdom

Survey time period

2012 to 2018

Supplementary notes

* YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

Data is taken from annual brand rankings published by BrandIndex between 2012 and 2018.
Figures show the total average Buzz score for the whole year (January to December).

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Statistics on "Marks & Spencer"

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