Marks & Spencer's brand perception in the United Kingdom (UK) 2012-2017

This statistic shows the perception of the Marks & Spencer retail brand in the United Kingdom (UK), according to their average Buzz score from the years 2012 to 2017. Between 2016 and 2017, Marks & Spencer's total average Buzz score rose from 7.5 to 10.2.

Perception of Marks & Spencer retail brand in the United Kingdom (UK) from 2012 to 2017, as Buzz score rating*

Buzz score
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Release date

September 2017


United Kingdom

Survey time period

2012 to 2017

Supplementary notes

* YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

Data is taken from annual brand rankings published by BrandIndex between 2012 and 2016.
These figures show the total average Buzz score for the whole year (January to December).

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Statistics on "Marks & Spencer"

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