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Revenue share of traditional and modern trade advertising in Germany from 2007 to 2018, with a projection up to 2021
Revenue share of traditional and modern retail advertising in Germany 2007-2021
This statistic shows data on the revenue share of traditional and modern trade advertising in Germany from 2007 to 2018, with a projection for 2021. In 2018, 44 percent of German trade advertising budgets were spent on traditional advertising.
Revenue share of traditional and modern trade advertising in Germany from 2007 to 2018, with a projection up to 2021
Print basedAdditive
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Source

Release date

October 2018

Region

Germany

Survey time period

2007 to 2018

Supplementary notes

* Forecast.
print based: advertisements, magazines, brochures, catalogues.
additive: television, radio, billboards, online, direct marketing, in store marketing, posters, other.

Revenue share of traditional and modern retail advertising in Germany 2007-2021
This statistic shows data on the revenue share of traditional and modern trade advertising in Germany from 2007 to 2018, with a projection for 2021. In 2018, 44 percent of German trade advertising budgets were spent on traditional advertising.
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