• Denmark: advertising spending by medium 2015-2017 | Statistic

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Distribution of advertising spending in Denmark 2015-2017, by medium

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Distribution of advertising spending in Denmark in 2015, with a forecast to 2017, by medium
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Distribution of advertising spending in Denmark 2015-2017, by medium

This statistic displays the distribution of advertising expenditures in Denmark in 2015, with a forecast to 2017, by medium. Advertising expenditure - or spending - is defined as the sum spent by companies on advertising and can be broken down by different channels such as television, newspapers or digital and online media. As of 2015, digital ads accounted for 47.3 percent of the total advertising spending in Denmark.

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This statistic displays the distribution of advertising expenditures in Denmark in 2015, with a forecast to 2017, by medium. Advertising expenditure - or spending - is defined as the sum spent by companies on advertising and can be broken down by different channels such as television, newspapers or digital and online media. As of 2015, digital ads accounted for 47.3 percent of the total advertising spending in Denmark.

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Release date: December 2016

Region: Denmark
Survey time period: 2015
Special properties: net spending
Supplementary notes: * forecast.

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

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