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Distribution of advertising spending in Denmark 2015-2019, by medium

This statistic displays the distribution of advertising expenditures in Denmark from 2015 to 2017, with a forecast to 2019, by medium. Advertising expenditure - or spending - is defined as the sum spent by companies on advertising and can be broken down by different channels such as television, newspapers or digital and online media. As of 2017, digital ads accounted for 54 percent of the total advertising spending in Denmark.

Distribution of advertising spending in Denmark from 2015 to 2017, with a forecast to 2019, by medium

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Source

Release date

December 2018

Region

Denmark

Survey time period

2015 to 2017

Special properties

net spending

Supplementary notes

* forecast.

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

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