Attitudes towards advertising in Denmark 2023

Published by Statista Research Department, May 15, 2024
During a 2023 survey carried out in Denmark, 35 percent of responding consumers agreed or strongly agreed that ads inspired them to make purchases. However, over twice that much said that ads had too much focus on selling rather than helping/informing them.

Attitudes towards advertising in Denmark as of December 2023

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Sources

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Release date

December 2023

Region

Denmark

Survey time period

as of December 2023

Number of respondents

1,216 respondents

Age group

15-70 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide an exact date of survey. The date provided is the publication date.

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Overview

7

Denmark

8

Finland

7

Iceland

5

Norway

8

Sweden

8

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Advertising in the NordicsMedia usage in SwedenMedia usage in FinlandMedia usage in NorwayDigitalization in the media industry in Sweden
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