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Forecasted digital advertising revenue in selected Nordic countries 2021

Forecasted digital advertising revenue in selected Nordic countries in 2021 (in million euros)

by Statista Research Department, last edited May 9, 2016
Forecasted digital advertising revenue in selected Nordic countries 2021 This statistic displays the forecasted digital advertising revenue in selected Nordic countries in 2021. The digital advertising revenue is forecasted to increase in the Nordic countries as digital advertising's share of the total advertising market is projected to grow. In Sweden, this would mean a revenue of 2.2 billion euros generated from digital advertising in 2021. In the same year, digital advertising revenue in Norway and Denmark is also forecasted to exceed one billion euros. The advertising market in the Nordic countries is ongoing a structural change. Most notably, internet advertising has increased its share over the years at the expense of print advertising. Search and mobile internet advertising contribute greatly to the trend. Although the same shift of industry tendencies is visible in all of the surveyed Nordic countries, the print media in Finland still has more dominant role compared to other Nordic countries.
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Forecasted digital advertising revenue in selected Nordic countries in 2021 (in million euros)

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