Advertising spending in Norway 2018, by medium

The total media advertising spending in Norway amounted to over 20.3 billion Norwegian kroner as of 2018. The medium with the highest ad spends was by far the internet, with roughly 10.5 billion Norwegian kroner. Television advertising generated the second highest revenue, followed by daily press and free newspapers. Weekly press accounted for the least advertising expenditures in Norway.

The highest spending digital advertising platforms

In general, spending on internet advertising in Norway increased in recent years to nearly 9.1 billion Norwegian kroner in 2017. And the growth was forecasted to continue to ad spend of over ten billion Norwegian kroner in 2019. In particular, internet display is the digital platform with the highest expenditures, followed by search advertising.

Budget increase and decline of advertisers in Norway

According to a survey from 2018, however, only 44 percent of Norwegian companies stated to have increased their budget for internet display advertising that year. Compared to that, 71 percent of advertisers grew their budget on social media ads. Thus, it was the advertising channel with the highest budget increase. On the other hand, traditional media, such as television and print media, is becoming less and less important among advertisers in Norway.

Advertising spending in Norway in 2018, by medium

Advertising spendings in million NOK
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Source

Release date

2019

Region

Norway

Survey time period

2018

Special properties

based on current prices, net prices

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