Advertising spending in Norway 2018, by medium

The total media advertising spending in Norway amounted to over 20.3 billion Norwegian kroner as of 2018. The medium with the highest ad spends was by far the internet, with roughly 10.5 billion Norwegian kroner. Television advertising generated the second highest revenue, followed by daily press and free newspapers. Weekly press accounted for the least advertising expenditures in Norway.

The highest spending digital advertising platforms

In general, spending on internet advertising in Norway increased in recent years to nearly 9.1 billion Norwegian kroner in 2017. And the growth was forecasted to continue to ad spend of over ten billion Norwegian kroner in 2019. In particular, internet display is the digital platform with the highest expenditures, followed by search advertising.

Budget increase and decline of advertisers in Norway

According to a survey from 2018, however, only 44 percent of Norwegian companies stated to have increased their budget for internet display advertising that year. Compared to that, 71 percent of advertisers grew their budget on social media ads. Thus, it was the advertising channel with the highest budget increase. On the other hand, traditional media, such as television and print media, is becoming less and less important among advertisers in Norway.

Advertising spending in Norway in 2018, by medium

Advertising spendings in million NOK
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date




Survey time period


Special properties

based on current prices, net prices

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising in the Nordics"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.