Mobile instant messaging occasions Italy 2014

This statistic shows the occasions MIM (mobil IMing) was used in Italy in 2014. Twenty-nine percent of respondents reported using this communication method for festive greetings.

Thinking of each of the following situations, have you used mobile instant messaging to inform people?

Characteristic	Share of respondents
Festive greetings	29%
Saying goodnight	28%
Major birthdays	15%
Asking someone to do a task	14%
Asking someone out	12%
Birth of a child	9%
Anniversary	9%
Asking to be let in (due to key loss)	9%
Work promotion	9%
Child's development	8%
Graduation	8%
Engagement	6%
End of relationship	6%
Death of relative	6%
Wedding	5%

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Release date

July 2014

More information

Region

Italy

Survey time period

April 14 to 28, 2014

Number of respondents

1,000 respondents

Age group

18-64 years

Method of interview

Online panel

Supplementary notes

Original survey question: "Thinking of each of the following situations, which, if any, of the following communication methods have you used to inform people?"

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