Snapchat: distribution of U.S. audiences 2021, by gender
As of January 2021, 55.6 percent of Snapchat audiences were female in the United States. Male users made up a share of 43.9 percent.
Distribution of Snapchat users in the United States as of January 2021, by gender
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Source
In cooperation with
Release date
February 2021
More information
Region
United States
Survey time period
January 2021
Age group
13 years and older
Special properties
refers to addressable ad audience
Supplementary notes
Snapchat does not publish advertising audience data for genders other than "male" or "female" but the data that the platform reports for male and female audience do not sum to 100 percent.
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Hootsuite, & DataReportal, & We Are Social. (February 9, 2021). Distribution of Snapchat users in the United States as of January 2021, by gender [Graph]. In Statista. Retrieved January 18, 2022, from https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
Hootsuite, und DataReportal, und We Are Social. "Distribution of Snapchat users in the United States as of January 2021, by gender." Chart. February 9, 2021. Statista. Accessed January 18, 2022. https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
Hootsuite, DataReportal, We Are Social. (2021). Distribution of Snapchat users in the United States as of January 2021, by gender. Statista. Statista Inc.. Accessed: January 18, 2022. https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
Hootsuite, and DataReportal, and We Are Social. "Distribution of Snapchat Users in The United States as of January 2021, by Gender." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
Hootsuite & DataReportal & We Are Social, Distribution of Snapchat users in the United States as of January 2021, by gender Statista, https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/ (last visited January 18, 2022)