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Snapchat: distribution of U.S. audiences 2022, by gender

Published by S. Dixon, Mar 16, 2022
As of February 2022, 55.1 percent of Snapchat audiences were female in the United States. Overall, male users made up a share of 44.9 percent of the photo and social media app.

Distribution of Snapchat users in the United States as of February 2022, by gender

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Sources

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In cooperation with
DataReportal
Release date

February 2022

Region

United States

Survey time period

February 2022

Age group

13 years and older

Special properties

refers to addressable ad audience

Supplementary notes

Snapchat does not publish advertising audience data for genders other than "male" or "female" but the data that the platform reports for male and female audience do not sum to 100 percent.

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