This statistic gives information on the distribution of Snapchat users in the United States as of January 2020, sorted by gender. During the survey period, 56.1 percent of Snapchat audiences were female and 43.6 percent of users were male.
Distribution of Snapchat users in the United States as of January 2020, by gender
Snapchat does not publish advertising audience data for genders other than "male" or "female" but the data that the platform reports for male and female audience do not sum to 100 percent.
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Hootsuite, & DataReportal, & We Are Social. (February 18, 2020). Distribution of Snapchat users in the United States as of January 2020, by gender [Graph]. In Statista. Retrieved May 25, 2020, from https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
Hootsuite, und DataReportal, und We Are Social. "Distribution of Snapchat users in the United States as of January 2020, by gender." Chart. February 18, 2020. Statista. Accessed May 25, 2020. https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
Hootsuite, DataReportal, We Are Social. (2020). Distribution of Snapchat users in the United States as of January 2020, by gender. Statista. Statista Inc.. Accessed: May 25, 2020. https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
Hootsuite, and DataReportal, and We Are Social. "Distribution of Snapchat Users in The United States as of January 2020, by Gender." Statista, Statista Inc., 18 Feb 2020, https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/
Hootsuite & DataReportal & We Are Social, Distribution of Snapchat users in the United States as of January 2020, by gender Statista, https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/ (last visited May 25, 2020)
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