The statistic presents information on the share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017. It was found that 39 percent of respondents said they had been influenced by social media ads to make purchases.
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Share of U.S. consumers influenced by social media ads to purchase products in 2017
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Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017
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The statistic presents information on the share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017. It was found that 39 percent of respondents said they had been influenced by social media ads to make purchases.
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Description
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The statistic presents information on the share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017. It was found that 39 percent of respondents said they had been influenced by social media ads to make purchases.
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- Release date
- September 2017
- Region
- United States
- Survey time period
- August 24 to September 8, 2017
- Number of respondents
- 4,402 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: Have you ever purchased a product or service after seeing an ad on any of the following? [Social media (i.e. Facebook, Twitter, Instagram, etc.)]
More information
- Region
- United States
- Survey time period
- August 24 to September 8, 2017
- Number of respondents
- 4,402 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: Have you ever purchased a product or service after seeing an ad on any of the following? [Social media (i.e. Facebook, Twitter, Instagram, etc.)]
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- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2016
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021
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- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
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- Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017U.S. SMBs: leading ad media 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017U.S. small businesses: entity responsible for social media accounts management 2017
- Objectives & tactics
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- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016Share of social media in digital marketing budgets in the U.S. 2013-2016
- Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
- Effectiveness
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- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
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- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017Median ROI from direct marketing channels worldwide 2017
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018Ability to measure social media marketing ROI worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Share of global marketers who agree that social media is important to their business as of January 2017Significance of social media marketing worldwide 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
- Brand & industry performance
The most important statistics
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)Pinterest: most popular retailers 2018, based on number of followers
- Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
- Average social brand video view duration as of March 2017, by vertical (in seconds)Social video brand user engagement 2017, by vertical
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by verticalAverage U.S. brand response rate on social media 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2017, by verticalAverage daily Facebook brand posts 2017, by vertical
- Consumer perspective
The most important statistics
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017Perceived relevance of advertising media worldwide 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017U.S. consumers preference to being contacted by brands in 2017
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017Share of U.S. consumers influenced by social media ads to purchase products in 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by incomeU.S. consumers influenced by social media ads to purchase products in 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicityU.S. consumers influenced by social media ads to buy products in 2017, by ethnicity
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. consumers influenced by social media ads to purchase products in 2017, by gender
- Marketing methods influencing purchase decision among young Canadians 2014
- Social media advertising - effectiveness in Q1 2013, by region
- U.S. consumers who purchased products after seeing an internet ad in 2017, by gender
- U.S. consumers who purchased products after seeing an internet ad in 2017, by income
- U.S. consumers who purchased products after seeing a TV ad in 2017, by age
- U.S. consumers who purchased products after seeing a TV ad in 2017, by income
- U.S. consumers who purchased products after seeing a print ad in 2017
- U.S. consumers who purchased products after seeing a print ad in 2017, by income
- U.S. consumers who purchased products after seeing a TV ad in 2017
- U.S. consumers who purchased products after seeing a TV ad in 2017, by gender
- Advertising revenue of social networks worldwide 2014-2017
- Attitudes towards use of social media and advertising UK March 2015
- Social media advertising targeting effectiveness as of April 2013, by gender
- Social media advertising targeting effectiveness as of April 2013, by income
- U.S. consumers who purchased products after seeing a print ad in 2017, by gender
- Social media channels influencing purchase decisions among young men in Canada 2015
- U.S. consumers who purchased products after seeing a print ad in 2017, by age
- Consumer ad avoidance techniques in Belgium 2017, by type
- Japan: ad recall 2015, by channel
Studies
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- Social Media Marketing Industry Report 2018
- Social Media Marketing Industry Report 2017
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- The Personalization Imperative For Content Marketing
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- Sugary Drink Facts 2014
- Social Media Marketing Industry Report 2015
- The 2012 Channel Preference Survey
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Statistics on the topic
Free statistics
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)
- Advertising revenues of selected social networks in the United States from 2015 to 2018 (in million U.S. dollars)
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Average social brand video view duration as of March 2017, by vertical (in seconds)
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2017, by vertical
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group
- Social network advertising revenue from 2014 to 2017 (in billion U.S. dollars)
- Social media channels influencing purchase decisions among young men in Canada as of June 2015
Premium Statistics
- Revenue of selected social media companies from 2014 to 2017 (in million U.S. dollars)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)
- Length of time global marketers have been using social media marketing as of January 2018
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- Most in-demand agency services among companies in the United States as of April 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016
- Leading paid social properties used for promotion and advertising worldwide in 2016
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Share of global marketers who agree that social media is important to their business as of January 2017
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Average number of daily brand posts on Twitter as of 1st half 2017, by vertical
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicity
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found YouTube advertising videos to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by YouTube advertising videos in the United States as of May 2017
- Share of teenagers who believe there are too many ads on selected social media in the United States as of January 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by gender
- Percentage of young consumers in Canada who agree that selected promotional activities influenced their purchase decision as of April 2014
- Effectiveness of social media advertising worldwide in 1st quarter of 2013, by region
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by gender
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by income
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by age group
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by income
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by income
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by gender
- Sentiments towards use of social media and advertising among 16 to 24 year olds the United Kingdom (UK) as of March 2015
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by gender
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by income
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by gender
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by age group
- Share of people always using ad avoidance techniques in Belgium in 2017, by type*
- Where do you remember seeing/hearing advertising for this product/offer first?
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