Social network advertising spending in the U.S. was estimated at 40.3 billion U.S: dollars in 2020.
During a September 2020 survey fielded in the United States, 51 percent of respondents stated that their purchasing decisions were influences by social media ads; 49 percent said they were not. Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020
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Statistics on Social media marketing in the United States
Overview
5
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026
- Premium Statistic Digital Market Outlook: social media ad spend per internet user U.S. 2017-2026
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
- Premium Statistic Digital ad impressions in the U.S. 2018.2021, by site type
- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
Usage
6
- Premium Statistic Social media marketing penetration in the U.S. 2013-2022
- Premium Statistic Social media marketing goals of U.S. businesses 2021
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic Importance of social media platforms in communications strategies U.S. 2020
- Premium Statistic Most sought-after skillsets in content marketing in the U.S. 2020
- Premium Statistic Content types valuable for social media marketing in the U.S. 2021
Budget & ROI
4
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic U.S. businesses social media marketing budget share 2015-2023
- Premium Statistic U.S. businesses social media marketing budget share 2021, by industry
- Premium Statistic Ability to measure digital advertising ROI among retailers in the U.S. 2020
Effectiveness
8
- Premium Statistic Top channels to explain product benefits in the U.S. & Canada 2021
- Premium Statistic Ad media influencing purchase processes of U.S. social media users 2021
- Premium Statistic Ad types most effective in targeting U.S. social media users 2021
- Premium Statistic Information sources influencing purchase decisions in the U.S. 2021
- Premium Statistic Share of U.S. consumers influenced by social media ads 2020
- Premium Statistic Share of U.S. consumers influenced by social media ads 2021, by age
- Premium Statistic Effectiveness of social media marketing in the U.S. 2021
- Premium Statistic Most effective influencer content types in the U.S. 2021
Market leaders
5
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most important social media platforms in communications content strategies U.S 2020
- Premium Statistic Leading social media used by small businesses for advertising in the U.S. 2021
- Premium Statistic Leading retail digital marketing platforms in the U.S. 2020
- Premium Statistic Most popular social media for influencer marketing in the U.S. 2021
Audience
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- Premium Statistic Social media platforms consumers want brands to use in the U.S. 2021
- Premium Statistic Features of social media marketing making a brand attractive in the U.S. 2021
- Premium Statistic Actions consumers take when they follow brands on social in the U.S. 2021
- Premium Statistic Ways consumers engage with brands on social media in the U.S. 2021
- Premium Statistic Brand social media actions influencing purchase decisions in the U.S. 2021
- Premium Statistic Leading channels to contact businesses for consumers in U.S. and Australia 2021
- Premium Statistic Influencer ad formats referred by U.S. social media users 2021
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
Further related statistics
18
- Types of advertisement on social media which interest consumers China 2017
- Marketing methods influencing purchase decision among young Canadians 2014
- U.S. consumers who purchased products after seeing a TV ad in 2017
- U.S. consumers who purchased products after seeing a TV ad in 2017, by gender
- U.S. consumers who purchased products after seeing a TV ad in 2017, by age
- U.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- U.S. consumers who purchased products after seeing a print ad in 2017
- U.S. consumers who purchased products after seeing a print ad in 2017, by age
- U.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Number of active advertisers on Instagram 2016-2017
- Average user engagement rate with branded IGC on Instagram 2017
- Acceptance of social media advertising in Sweden 2017, by platform
- Twitter: quarterly ARPU 2015-2016
- U.S. Twitter mobile advertising revenue 2015-2018
- Shopping behavior: Purchase influences in the United Kingdom (UK) 2014, by income
- Digital marketing measure effectiveness at large enterprises Japan 2019
- Canadians whose purchases are strongly influenced by online reviews 2018-2019
- Impulse buying behavior on promotional items in the UK 2020, by gender
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Statistics
- Types of advertisement on social media which interest consumers China 2017
- Marketing methods influencing purchase decision among young Canadians 2014
- U.S. consumers who purchased products after seeing a TV ad in 2017
- U.S. consumers who purchased products after seeing a TV ad in 2017, by gender
- U.S. consumers who purchased products after seeing a TV ad in 2017, by age
- U.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- U.S. consumers who purchased products after seeing a print ad in 2017
- U.S. consumers who purchased products after seeing a print ad in 2017, by age
- U.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Number of active advertisers on Instagram 2016-2017
- Average user engagement rate with branded IGC on Instagram 2017
- Acceptance of social media advertising in Sweden 2017, by platform
- Twitter: quarterly ARPU 2015-2016
- U.S. Twitter mobile advertising revenue 2015-2018
- Shopping behavior: Purchase influences in the United Kingdom (UK) 2014, by income
- Digital marketing measure effectiveness at large enterprises Japan 2019
- Canadians whose purchases are strongly influenced by online reviews 2018-2019
- Impulse buying behavior on promotional items in the UK 2020, by gender
Allocadia. (December 16, 2020). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020 [Graph]. In Statista. Retrieved March 20, 2023, from https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia. "Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020." Chart. December 16, 2020. Statista. Accessed March 20, 2023. https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia. (2020). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020. Statista. Statista Inc.. Accessed: March 20, 2023. https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia. "Share of Consumers Whose Purchasing Decisions Were Influenced by Social Media Advertising in The United States as of September 2020." Statista, Statista Inc., 16 Dec 2020, https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia, Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020 Statista, https://www.statista.com/statistics/427336/social-media-influence-purchase/ (last visited March 20, 2023)
Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020 [Graph], Allocadia, December 16, 2020. [Online]. Available: https://www.statista.com/statistics/427336/social-media-influence-purchase/