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Share of U.S. consumers influenced by social media ads 2020

During a September 2020 survey fielded in the United States, 51 percent of respondents stated that their purchasing decisions were influences by social media ads; 49 percent said they were not. Social network advertising spending in the U.S. was estimated at 40.3 billion U.S: dollars in 2020.

Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020

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Sources

Release date

December 2020

Region

United States

Survey time period

September 2020

Number of respondents

>1,000

Method of interview

Online survey

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