During a September 2020 survey fielded in the United States, 51 percent of respondents stated that their purchasing decisions were influences by social media ads; 49 percent said they were not. Social network advertising spending in the U.S. was estimated at 40.3 billion U.S: dollars in 2020.
Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020
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Allocadia. (December 16, 2020). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020 [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia. "Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020." Chart. December 16, 2020. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia. (2020). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia. "Share of Consumers Whose Purchasing Decisions Were Influenced by Social Media Advertising in The United States as of September 2020." Statista, Statista Inc., 16 Dec 2020, https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia, Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020 Statista, https://www.statista.com/statistics/427336/social-media-influence-purchase/ (last visited May 19, 2022)
