Share of U.S. consumers influenced by social media ads to purchase products in 2017

The statistic presents information on the share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017. It was found that 39 percent of respondents said they had been influenced by social media ads to make purchases.

Share of consumers who have purchased products after seeing an ad on social media in the Unites States as of September 2017

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Source

Release date

September 2017

Region

United States

Survey time period

August 24 to September 8, 2017

Number of respondents

4,402 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Have you ever purchased a product or service after seeing an ad on any of the following? [Social media (i.e. Facebook, Twitter, Instagram, etc.)]

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