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Leading brands of e-reading devices owned by Millennials in the United States as of January 2015

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U.S. Millennials: e-reader ownership 2015, by brand This statistic presents the leading brands of e-reading devices owned by Millennials in the United States as of January 2015. The source found that among U.S. consumers aged between 18 to 34 years, 50 percent said they had a Kindle e-book reader.
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Description Source More information
This statistic presents the leading brands of e-reading devices owned by Millennials in the United States as of January 2015. The source found that among U.S. consumers aged between 18 to 34 years, 50 percent said they had a Kindle e-book reader.
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Release date
May 2015
Region
United States
Survey time period
January 2015
Number of respondents
1,000 respondents
Age group
18-34 years
Supplementary notes
Question: "If you own a dedicated ereading device, what brand is it?"

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