Purchase intention and possession of e-readers in Germany 2013-2016

Number of current and potential users of e-readers in Germany from 2013 to 2016

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Release date

November 2016

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Base:
Survey based on the German-speaking population, 14 years and older, in private households, at place of main residence in the Federal Republic of Germany.

Information on sample:
2013: 8,702 respondents, projected to 70.33 million persons
2014: 8,156 respondents, projected to 70.52 million persons
2015: 7,009 respondents, projected to 69.24 million persons
2016: 7,026 respondents, projected to 69.56 million persons


This question was phrased by the source as follows: "With the help of this list, can you tell me what you have got at home?" (original German question: "Könnten Sie mir nach dieser Liste hier sagen, was Sie zu Hause haben?")
"Is there something on this list that you would like to buy within the next two years?" (original German question: "Und gibt es etwas von dieser Liste hier, das Sie sich innerhalb der nächsten 2 Jahre gerne anschaffen würden?")

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