Active social media penetration in European countries in January 2018

Active social media penetration in European countries 2018 This statistic illustrates the active social media penetration in European countries in as of January 2018. During that month, 80 percent of internet users in Iceland were monthly active social media users, logging on to social media services at least once per month. The United Kingdom had 66 percent social networking penetration rate.
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Active social media penetration
Malta83%
Iceland80%
Gibraltar75%
The Faeroe Islands73%
Andorra65%
Sweden73%
Denmark71%
Norway69%
Jersey67%
Netherlands64%
United Kingdom (UK)66%
Belgium65%
Portugal64%
Ireland65%
Luxembourg61%
France58%
Montenegro59%
Hungary60%
Spain58%
Macedonia53%
Lithuania55%
Guernsey42%
The Isle of Man61%
Monaco41%
Italy57%
Albania51%
Kosovo62%
Finland58%
Bulgaria52%
Estonia55%
Romania51%
Greece51%
Switzerland52%
Belarus49%
Croatia48%
Slovenia48%
Slovakia50%
Czechia50%
Bosnia & Herzegovina48%
Austria50%
Germany46%
Latvia47%
Liechtenstein42%
Russia47%
Serbia41%
Poland45%
Ukraine29%
San Marino27%
Moldova25%
Active social media penetration
Malta83%
Iceland80%
Gibraltar75%
The Faeroe Islands73%
Andorra65%
Sweden73%
Denmark71%
Norway69%
Jersey67%
Netherlands64%
United Kingdom (UK)66%
Belgium65%
Portugal64%
Ireland65%
Luxembourg61%
France58%
Montenegro59%
Hungary60%
Spain58%
Macedonia53%
Lithuania55%
Guernsey42%
The Isle of Man61%
Monaco41%
Italy57%
Albania51%
Kosovo62%
Finland58%
Bulgaria52%
Estonia55%
Romania51%
Greece51%
Switzerland52%
Belarus49%
Croatia48%
Slovenia48%
Slovakia50%
Czechia50%
Bosnia & Herzegovina48%
Austria50%
Germany46%
Latvia47%
Liechtenstein42%
Russia47%
Serbia41%
Poland45%
Ukraine29%
San Marino27%
Moldova25%
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This statistic illustrates the active social media penetration in European countries in as of January 2018. During that month, 80 percent of internet users in Iceland were monthly active social media users, logging on to social media services at least once per month. The United Kingdom had 66 percent social networking penetration rate.
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Release date
January 2018
Region
Europe
Survey time period
January 2018
Supplementary notes
Figures have been collected from multiple reports published by We Are Social.

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