Snapchat users identified as women and just over 48 percent were men. As of the first quarter of 2022, the mobile photo and messaging app had 332 million daily active users worldwide.
As of January 2023, 51 percent of Distribution of Snapchat users worldwide as of January 2023, by gender
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Statistics on Snapchat
Overview
4
Financials
8
- Basic Statistic Snap worldwide annual revenue 2015-2022
- Basic Statistic Snap worldwide annual revenue 2016-2021, by region
- Basic Statistic Snap worldwide quarterly revenue 2015-2022
- Basic Statistic Snap advertising spending 2015-2021
- Basic Statistic Snap sales and marketing spending 2015-2021
- Basic Statistic Snap research and development spending 2015-2021
- Basic Statistic Snap worldwide EBITDA 2015-2021
- Basic Statistic Snap worldwide net income 2015-2021
Benchmark
8
- Basic Statistic Media usage in an online minute 2022
- Basic Statistic Global social networks ranked by number of users 2023
- Basic Statistic Global year-on-year social media audience growth 2023
- Basic Statistic Social media platforms growth of MAU worldwide 2019-2021
- Premium Statistic Net worth of the richest social media entrepreneurs 2022
- Premium Statistic Social media audiences in the U.S. 2021
- Premium Statistic U.S. social media brands used most often 2015-2021
- Basic Statistic U.S. adults who use selected social networks 2021
Users
8
- Premium Statistic Snapchat: number of global users 2018-2025
- Premium Statistic Number of Snapchat users in the United States 2020-2023
- Premium Statistic Snapchat user penetration in the United States 2017-2024
- Basic Statistic Daily active users of Snapchat 2014-2022
- Basic Statistic Daily active users of Snapchat 2014-2022, by region
- Basic Statistic Snap quarterly ARPU 2016-2022
- Basic Statistic Snap quarterly ARPU 2016-2022, by region
- Basic Statistic U.S. social media visits 2021, by frequency
Demographics
5
- Premium Statistic Gender distribution of social media audiences worldwide 2023, by platform
- Premium Statistic Snapchat: distribution of global audiences 2022, by age and gender
- Basic Statistic Snapchat: distribution of global audiences 2023, by gender
- Basic Statistic Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021
- Basic Statistic Snapchat: distribution of U.S. audiences 2023, by gender
User activities
8
- Basic Statistic Most downloaded mobile apps worldwide 2022
- Premium Statistic Global year-over-year download change in leading mobile apps 2021
- Premium Statistic Monthly time spent on leading social media apps worldwide 2021
- Premium Statistic Leading Android apps in the U.S. 2022, by downloads
- Premium Statistic Leading social apps for users in the U.S. 2022, by weekly usage hours
- Premium Statistic Leading social apps in the U.S. 2022, by active user reach
- Basic Statistic Weekly notifications from social apps to U.S. Gen Z mobile users 2022
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
Advertising and marketing
5
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Most important social media platforms for marketers worldwide 2022
- Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
- Premium Statistic Leading social media used by small businesses for advertising in the U.S. 2021
Further related statistics
15
- Instagram: income distribution of global audiences 2014
- Facebook: gender distribtion of MENA audiences 2014
- Facebook: age distribtion of MENA audiences 2014
- Pinterest gender distribution of global signups 2016
- Snapchat usage frequency in Sweden 2020
- Snapchat: age distribution of U.S. users 2016
- Daily Snapchat users in Sweden 2020, by age group
- Instagram usage reach in the United States 2018, by income
- Mexico: user share of leading social networks 2018
- Share of Kik Messenger users in Finland 2018, by frequency
- Facebook users in Finland in 2015, by age group
- Daily usage of social media among children in Norway 2017, by age group and gender
- Penetration of leading social networks in Turkey Q3 2022
- Social media: global daily usage by territory Q4 2020
- Novel payment methods in France in 2020, by degree of popularity
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- Daily Snapchat users in Sweden 2020, by age group
- Instagram usage reach in the United States 2018, by income
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- Share of Kik Messenger users in Finland 2018, by frequency
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DataReportal, & We Are Social, & Meltwater. (January 31, 2023). Distribution of Snapchat users worldwide as of January 2023, by gender [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/326460/snapchat-global-gender-group/
DataReportal, und We Are Social, und Meltwater. "Distribution of Snapchat users worldwide as of January 2023, by gender." Chart. January 31, 2023. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/326460/snapchat-global-gender-group/
DataReportal, We Are Social, Meltwater. (2023). Distribution of Snapchat users worldwide as of January 2023, by gender. Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/326460/snapchat-global-gender-group/
DataReportal, and We Are Social, and Meltwater. "Distribution of Snapchat Users Worldwide as of January 2023, by Gender." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/326460/snapchat-global-gender-group/
DataReportal & We Are Social & Meltwater, Distribution of Snapchat users worldwide as of January 2023, by gender Statista, https://www.statista.com/statistics/326460/snapchat-global-gender-group/ (last visited March 30, 2023)
Distribution of Snapchat users worldwide as of January 2023, by gender [Graph], DataReportal, & We Are Social, & Meltwater, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/326460/snapchat-global-gender-group/