Snapchat: distribution of global audiences 2023, by gender

Published by
Stacy Jo Dixon,
Feb 24, 2023
As of January 2023, 51 percent of Snapchat users identified as women and just over 48 percent were men. As of the first quarter of 2022, the mobile photo and messaging app had 332 million daily active users worldwide.

Distribution of Snapchat users worldwide as of January 2023, by gender

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Release date

January 2023

Region

Worldwide

Survey time period

January 2023

Age group

13 years and older

Special properties

refers to addressable ad audience

Supplementary notes

Snapchat tools do not publish advertising audience data for genders other than "male" or "female, but the data that the platform reports for male and female audiences do not sum up to 100 percent of the total audience figure. Gender share figures reported here reflect a share of the total audience figure, so will not sum up to 100 percent.

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