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Snapchat: distribution of global audiences 2021, by gender

This statistic gives information on the distribution of Snapchat users worldwide as of January 2021, sorted by gender. During the survey period, 57.4 percent of Snapchat audiences were female and 40.9 percent were male.

Distribution of Snapchat users worldwide as of January 2021, by gender

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Sources

Release date

January 2021

Region

Worldwide

Survey time period

January 2021

Age group

13 years and older

Special properties

refers to addressable ad audience

Supplementary notes

Snapchat tools do not publish advertising audience data for genders other than "male" or "female, but the data that the platform reports for male and female audiences do not sum up to 100 percent of the total audience figure. Gender share figures reported here reflect a share of the total audience figure, so will not sum up to 100 percent.

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