The spending on television advertising in Turkey increased constantly from 2010 to 2023. In 2023, television advertising expenditure reached a peak point of approximately 25 billion Turkish lira, almost doubling from the previous year.
Television advertising expenditure in Turkey from 2010 to 2023
(in billion Turkish lira)
The data includes both reported and unreported TV.Â
Reported TV - Rating measurement is based on estimates made by RD member media planning and purchasing agencies in line with Grpxsn times on full-time reported TV channels. The estimates were finalized by comparing them with the commercial revenues declared to RTÃœK.
Unreported TV – Includes media investment estimates made on other TV channels (except European channels) for which full-time ratings are not measured, but actual ad seconds are reported within the scope of Kantar Media AdEx.
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Advertisers Association Turkey. (April 4, 2024). Television advertising expenditure in Turkey from 2010 to 2023 (in billion Turkish lira) [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey. "Television advertising expenditure in Turkey from 2010 to 2023 (in billion Turkish lira)." Chart. April 4, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey. (2024). Television advertising expenditure in Turkey from 2010 to 2023 (in billion Turkish lira). Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey. "Television Advertising Expenditure in Turkey from 2010 to 2023 (in Billion Turkish Lira)." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/
Advertisers Association Turkey, Television advertising expenditure in Turkey from 2010 to 2023 (in billion Turkish lira) Statista, https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/ (last visited October 06, 2024)
Television advertising expenditure in Turkey from 2010 to 2023 (in billion Turkish lira) [Graph], Advertisers Association Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/432303/turkey-television-advertising-expenditure/