U.S. search engine smartphone app discovery 2014, by category

This statistic shows the percentage of app users in the United States who discover apps through search engines as of September 2014, sorted by category. During the survey period, it was found that 43 percent of respondents had discovered technology apps through search engines.

Share of app users in the United States who discover apps through search engines as of September 2014, by category

Percentage of respondents who discover apps through search engines by app category
Technology43%
Travel35%
Local34%
Entertainment28%
Retail24%
Social19%
Finance16%
Gaming15%
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Sources

Release date

May 2015

Region

United States

Survey time period

September 12 to September 22, 2014

Number of respondents

total survey n = 8,470

Age group

18 to 64 years

Special properties

Smartphone users who used any app in the past 7 days

Method of interview

Online survey

Supplementary notes

Question: "In which of the following ways have you first become aware of [...] smartphone apps? Please include all the sources where you have seen or heard information about apps, even if you didn't subsequently download them."

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