U.S. search engine smartphone app discovery 2014, by category

Share of app users in the United States who discover apps through search engines as of September 2014, by category

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Release date

May 2015


United States

Survey time period

September 12 to September 22, 2014

Number of respondents

total survey n = 8,470

Age group

18 to 64 years

Special properties

Smartphone users who used any app in the past 7 days

Method of interview

Online survey

Supplementary notes

Question: "In which of the following ways have you first become aware of [...] smartphone apps? Please include all the sources where you have seen or heard information about apps, even if you didn't subsequently download them."

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