Highest spending advertisers in Italy 2020
In 2020, Volkswagen was the leading advertiser in Italy, with an ad spend of 99.43 million euros. Ferrero followed with 93.4 million and Barilla rounded out the top three with 85.41 million. Out of the top ten advertisers, eight reduced their ad spending during the presented period. Only two companies - Tim and Poltronesofà - saw an increase in their advertising expenditure.
