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Industry sectors ranked by advertising expenditure in Sweden in 2015 (in million SEK)

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Advertising spending in Sweden 2015, by industry sector This statistic displays the advertising spending by industry sector in Sweden in 2015. Advertising expenditure - or spending - is defined as the sum spent by companies on advertising and can be broken down by different channels such as television, radio, newspapers, magazines or digital and online media, as well as by industry sectors. In 2015, companies in the retail sector spent roughly 16.7 billion Swedish kronor on advertising in Sweden. In second and third place respectively came financial advertising with expenditures of more than 4.8 billion Swedish kronor and the food, beverage and tobacco industry with ad spends of approximately 4.5 billion Swedish kronor. The total media advertising spending in Sweden amounted to 32,905 million Swedish kronor and it was forecasted to increase to more than 36.4 billion Swedish kronor as of 2017.
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Description Source More information
This statistic displays the advertising spending by industry sector in Sweden in 2015. Advertising expenditure - or spending - is defined as the sum spent by companies on advertising and can be broken down by different channels such as television, radio, newspapers, magazines or digital and online media, as well as by industry sectors. In 2015, companies in the retail sector spent roughly 16.7 billion Swedish kronor on advertising in Sweden. In second and third place respectively came financial advertising with expenditures of more than 4.8 billion Swedish kronor and the food, beverage and tobacco industry with ad spends of approximately 4.5 billion Swedish kronor. The total media advertising spending in Sweden amounted to 32,905 million Swedish kronor and it was forecasted to increase to more than 36.4 billion Swedish kronor as of 2017.
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Release date
December 2016
Region
Sweden
Survey time period
2015
Special properties
gross advertising expenditure

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