Advertising spending in Sweden 2017, by industry sector

This statistic displays the advertising spending by industry sector in Sweden in 2017. Advertising expenditure - or spending - is defined as the sum spent by companies on advertising and can be broken down by different channels such as television, radio, newspapers, magazines or digital and online media, as well as by industry sectors. In 2017, companies in the retail sector spent roughly 16.9 billion Swedish kronor on advertising in Sweden. In second and third place respectively came financial advertising with expenditures of more than 8.2 billion Swedish kronor and the advertising, information and organizations industry with ad spends of approximately 4.4 billion Swedish kronor.

Industry sectors ranked by advertising expenditure in Sweden in 2017

Spending in million SEK
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Release date

December 2018



Survey time period


Special properties

gross advertising expenditure

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Statistics on "TV advertising in the U.S."

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