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Highest spending traditional media advertisers in the United Kingdom (UK) 2018

Published by Statista Research Department, Apr 21, 2022
This statistic shows the leading advertisers ranked by traditional advertising spending in the United Kingdom (UK) in 2018. That year, Procter & Gamble had the highest expenditure on traditional media such as TV, cinema, radio, outdoor and print, at 186.5 million British pounds. Amazon entered the ranking for the first time in 2018, ranking fifth with a traditional ad spend of roughly 88 million British pounds.

Advertisers ranked by traditional advertising expenditure in the United Kingdom (UK) in 2018 (in million GBP)

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Release date

February 2019

Region

United Kingdom

Survey time period

2018

Supplementary notes

* Cinema, outdoor, press, radio and TV advertising only.

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