This statistic shows the leading advertisers ranked by traditional advertising spending in the United Kingdom (UK) in 2018. That year, Procter & Gamble had the highest expenditure on traditional media such as TV, cinema, radio, outdoor and print, at 186.5 million British pounds. Amazon entered the ranking for the first time in 2018, ranking fifth with a traditional ad spend of roughly 88 million British pounds.
Advertisers ranked by traditional advertising expenditure in the United Kingdom (UK) in 2018
(in million GBP)
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WARC. (February 15, 2019). Advertisers ranked by traditional advertising expenditure in the United Kingdom (UK) in 2018 (in million GBP) [Graph]. In Statista. Retrieved April 07, 2020, from https://www.statista.com/statistics/830562/traditional-media-highest-spending-united-kingdom-uk-advertisers/
WARC. "Advertisers ranked by traditional advertising expenditure in the United Kingdom (UK) in 2018 (in million GBP)." Chart. February 15, 2019. Statista. Accessed April 07, 2020. https://www.statista.com/statistics/830562/traditional-media-highest-spending-united-kingdom-uk-advertisers/
WARC. (2019). Advertisers ranked by traditional advertising expenditure in the United Kingdom (UK) in 2018 (in million GBP). Statista. Statista Inc.. Accessed: April 07, 2020. https://www.statista.com/statistics/830562/traditional-media-highest-spending-united-kingdom-uk-advertisers/
WARC. "Advertisers Ranked by Traditional Advertising Expenditure in The United Kingdom (Uk) in 2018 (in Million Gbp)." Statista, Statista Inc., 15 Feb 2019, https://www.statista.com/statistics/830562/traditional-media-highest-spending-united-kingdom-uk-advertisers/
WARC, Advertisers ranked by traditional advertising expenditure in the United Kingdom (UK) in 2018 (in million GBP) Statista, https://www.statista.com/statistics/830562/traditional-media-highest-spending-united-kingdom-uk-advertisers/ (last visited April 07, 2020)
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