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Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016

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Digital marketing activities contributing to success in Canada 2014-2016 This statistic shows the percentage of marketers in Canada who believe selected digital marketing activities contribute to their success in 2014 and 2016. During the last survey period, 79.8 percent of marketing executives stated that social media marketing was a valued activity which would contribute to marketing success, up from 72 percent who thought said the same in 2014.
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This statistic shows the percentage of marketers in Canada who believe selected digital marketing activities contribute to their success in 2014 and 2016. During the last survey period, 79.8 percent of marketing executives stated that social media marketing was a valued activity which would contribute to marketing success, up from 72 percent who thought said the same in 2014.
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Release date
May 2016
Region
Canada
Survey time period
January 2014 and 2016
Number of respondents
>200
Special properties
Canadian marketing executives
Supplementary notes
Question: What activities contribute to marketing success? Check applicable answers.
Figures for 2014 come from a previous publication.
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