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Digital marketing activities contributing to success in Canada 2014-2016

This statistic shows the percentage of marketers in Canada who believe selected digital marketing activities contribute to their success in 2014 and 2016. During the last survey period, 79.8 percent of marketing executives stated that social media marketing was a valued activity which would contribute to marketing success, up from 72 percent who thought said the same in 2014.

Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016

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Release date

May 2016



Survey time period

January 2014 and 2016

Number of respondents


Special properties

Canadian marketing executives

Supplementary notes

Question: What activities contribute to marketing success? Check applicable answers.
Figures for 2014 come from a previous publication.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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