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Digital marketing activities contributing to success in Canada 2014-2016
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Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016
Exclusive Premium Statistic

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Source
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- Release date
- May 2016
- Region
- Canada
- Survey time period
- January 2014 and 2016
- Number of respondents
- >200
- Special properties
- Canadian marketing executives
- Supplementary notes
-
Question: What activities contribute to marketing success? Check applicable answers.
Figures for 2014 come from a previous publication.
- Region
- Canada
- Survey time period
- January 2014 and 2016
- Number of respondents
- >200
- Special properties
- Canadian marketing executives
- Supplementary notes
-
Question: What activities contribute to marketing success? Check applicable answers.
Figures for 2014 come from a previous publication.
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- Overview
- Penetration of leading social networks in Canada as of the 3rd quarter of 2017Canada: social network penetration 2017
- Number of social network users in Canada from 2017 to 2023 (in millions)Canada number of social network users 2017-2023
- Weekly social media usage by adults in Canada as of July 2017, by age groupCanada: weekly social media use 2017, by age group
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018Social media network user share in Canada 2018
- Percentage of consumers who have never used selected social networks in Canada as of March 2016Share of Canadians who have never used selected social media 2016
- Number of Facebook users in Canada from 2017 to 2023 (in millions)Canada: number of Facebook users 2017-2023
- Distribution of Facebook users in Canada as of November 2018, by genderFacebook user share in Canada 2018, by gender
- Distribution of Facebook users in Canada as of November 2018, by age groupFacebook user share in Canada 2018, by age group
- Personal use
- Frequency of social network usage in Canada as of July 2017Social media usage frequency in Canada 2017
- Weekly social media access in Canada as of January 2018, by deviceWeekly social media checking in Canada 2018, by device
- Level of activity of Facebook users in Canada as of October 2017Facebook user behavior and activity levels Canada 2017
- Level of activity of Twitter users in Canada as of October 2017Twitter user behavior and activity levels Canada 2017
- Level of activity of Instagram users in Canada as of October 2017Instagram user behavior and activity levels Canada 2017
- Frequency of use of Facebook products and services in Canada as of March 2018, by genderCanada frequency of use of Facebook products and services 2018, by gender
- Frequency of use of Facebook products and services in Canada as of March 2018, by age groupCanada frequency of use of Facebook products and services 2018, by age group
- Share of internet users who have experienced positive interactions on social media in Canada as of July 2017Positive interactions on social media in Canada 2017
- Business use
- Digital marketing activities used by companies in Canada in 2014 and 2016Canada digital marketing activity usage by businesses 2014-2016
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016Digital marketing activities contributing to success in Canada 2014-2016
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018Increased marketing spending on selected according to marketers in Canada 2016-2018
- Share of CEOs with selected social media accounts in Canada as of May 2016CEOs usage of selected social media in Canada in 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016CEOs usage of social media in Canada in 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016, by industryCEOs usage of social media in Canada in 2016, by industry
- Leading content types posted on social media by CEOs in Canada as of May 2016CEOs social media content types posted in Canada in 2016
- Distribution of leads generated by social networks in Canada as of 1st quarter 2016Consumer traffic generated by social networks in Canada 2016
- Advertising and marketing
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device
- Leading brands on Facebook in Canada as of January 2019, by number of fans (in millions)Most popular brands on Facebook in Canada 2019, by audience
- Leading brands on Twitter in Canada as of January 2019, by number of followers (in 1,000s)Most popular brands on Twitter in Canada 2019, by audience
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age groupCanadian opinions on Facebook's influence on consumer choices 2018, by age group
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by genderCanadian opinions on Facebook's influence on consumer choices 2018, by gender
- Social media with the highest influence on holiday purchase decisions in Canada in 2017Most influential social media for holiday purchases in Canada 2017
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016Social media brand engagement among Canadian consumers 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by genderShare of time spent communicating with brands on social media 2016, by gender
- Influencer Marketing
- Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeksFastest-growing Instagram influencers in Canada 2018
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016Social media profile types followed by young Canadians 2016
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by genderSocial media profile types followed by young Canadians 2016, by gender
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age groupSocial media profile types followed by young Canadians 2016, by age
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016Social media content creator influence on product purchases 2016, by category
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of postSocial media posts influencing purchasing decisions among young Canadians 2016
- Social media and TV
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017Timeframe when Canadians tweet about TV shows 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age groupCanadians tweeting while watching TV shows 2017, by age group
- Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017Reasons why Canadians use Twitter while watching TV 2017
- Leading Canadian TV networks on selected social media between January and August 2017, by interactions (in millions)Leading Canadian TV network on selected social media 2017, by interactions
- Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)Leading Canadian TV networks on selected social media 2017, by audience size
- Most important marketing activities according to Canadian marketers 2016
- Share of selected major companies with digital advertising in Norway 2018, by ad form
- Improvement of attribution as viewed by digital marketers in the UK 2016
- Importance attributed to VTCs by digital marketers in the United Kingdom (UK) 2017
- Knowledge of attribution and analytics by digital marketers in the UK 2016
- Adoption of audience behavior analysis among U.S. e-mail marketers 2014
- Colombia & Mexico: most memorable marketing content types 2017
- Share of individuals using contextual marketing in the Netherlands 2016
- Digital marketing activities carried out by consultants and agencies in the UK 2015
- Distribution of marketing budget in the UK in 2013, by channel
- Growth rate of digital marketing investment in Spain 2011-2015
- Sharing personal information in the United Kingdom (UK) 2014, by channel
- Digital marketing tactics used by marketers in the UK in 2013
- Share of investment in digital marketing in Spain in 2015, by segment
- Integration of SEO and content strategy in the UK in 2013
- Key areas of digital marketing transformation in Slovenia 2016
- Use of Google+ with AdWords marketing campaigns in the UK in 2013
- Share of respondents with digital marketing challenges in the Netherlands 2016
- Share of enterprises using multimedia-sharing websites in France 2016, by industry
- Most implemented digital competences in companies in Spain in 2015
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Digital marketing in Denmark
- Digital marketing in Sweden
- Content marketing
- AI use in marketing
- Social media marketing
- Marketing technology implementation
- B2B marketing
- E-mail marketing in the U.S.
- Influencer marketing
- Content Marketing in the UK 2018
- Marketing personalization
- SME marketing in the U.S.
- Marketing Data Technology: Cutting Through the Complexity
- Penetration of leading social networks in Canada as of the 3rd quarter of 2017
- Number of social network users in Canada from 2017 to 2023 (in millions)
- Number of Facebook users in Canada from 2017 to 2023 (in millions)
- Number of Instagram users in Canada from 2017 to 2021 (in millions)
- Most popular mobile social media websites in Canada in November 2018, based on share of visits
- Weekly social media access in Canada as of January 2018, by device
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018
- Leading Canadian TV networks on selected social media between January and August 2017, by interactions (in millions)
- Which percentage of your total marketing budget is typically spent on these channels?*
- Are you linking your/your clients' AdWords campaigns to your Google+ account?
- Industries ranked by share of enterprises using multimedia-sharing websites in France in 2016
- Weekly social media usage by adults in Canada as of July 2017, by age group
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018
- Percentage of consumers who have never used selected social networks in Canada as of March 2016
- Distribution of Facebook users in Canada as of November 2018, by gender
- Distribution of Facebook users in Canada as of November 2018, by age group
- Number of Twitter users in Canada from 2012 to 2021 (in millions)
- Distribution of Snapchat users in Canada as of August 2016, by gender
- Distribution of Instagram users in Canada as of November 2018, by gender
- Distribution of Instagram users in Canada as of November 2018, by age group
- Frequency of social network usage in Canada as of July 2017
- Level of activity of Facebook users in Canada as of October 2017
- Level of activity of Twitter users in Canada as of October 2017
- Level of activity of Instagram users in Canada as of October 2017
- Frequency of use of Facebook products and services in Canada as of March 2018, by gender
- Frequency of use of Facebook products and services in Canada as of March 2018, by age group
- Share of internet users who have experienced positive interactions on social media in Canada as of July 2017
- Share of internet users who have experienced negative interactions on social media in Canada as of July 2017
- Share of Canadians who trust Facebook not to use their personal information without their consent as of April 2018
- Share of Canadians who trust Twitter not to use their personal information without their consent as of April 2018
- Share of Canadians with a Reddit account as of October 2017, by gender
- Digital marketing activities used by companies in Canada in 2014 and 2016
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016
- Share of CEOs with selected social media accounts in Canada as of May 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016, by industry
- Leading content types posted on social media by CEOs in Canada as of May 2016
- Distribution of leads generated by social networks in Canada as of 1st quarter 2016
- Average order value of leads generated by social networks in Canada as of 1st quarter 2016 (in Canadian dollars)
- Share of online shoppers in Canada who have ever used buy buttons and social media sponsored links as of October 2016
- Reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)
- Leading brands on Facebook in Canada as of January 2019, by number of fans (in millions)
- Leading brands on Twitter in Canada as of January 2019, by number of followers (in 1,000s)
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age group
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by gender
- Social media with the highest influence on holiday purchase decisions in Canada in 2017
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by gender
- Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeks
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by gender
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age group
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age group
- Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017
- Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)
- Percentage of marketers who believe selected marketing activities to be the most important in Canada in 2016
- Share of selected major companies using digital advertising Norway in 2018, by form of advertising
- What is the future of attribution?
- What weight do you attribute to view-through conversions for your online display campaigns?
- How knowledgeable do you feel about marketing attribution and analytics?
- Do you analyze audience behavior to create personalized messages?
- Most memorable digital marketing content types in Colombia and Mexico in 2017
- Do you apply contextual marketing?
- What kinds of digital marketing do you engage in for your own business?
- Annual growth rate of the investment in digital marketing in Spain between 2011 and 2015
- Have you shared your personal information in the last 12 months?
- Which types of marketing is your organization or agency involved in?
- Distribution of the investment in digital marketing in Spain in 2015, by segment
- Integration of search engine optimization and content strategy in the United Kingdom in 2013
- Main focus areas of digital marketing transformation over the coming 2 years in Slovenia in 2016
- What digital marketing challenge is on top of your mind?*
- Digital competences with the highest introduction and implementation rate among Spanish companies in 2015
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