This statistic shows the percentage of marketers in Canada who believe selected digital marketing activities contribute to their success in 2014 and 2016. During the last survey period, 79.8 percent of marketing executives stated that social media marketing was a valued activity which would contribute to marketing success, up from 72 percent who thought said the same in 2014.
Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016
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Statistics on Digital marketing in the United Kingdom (UK)
Marketing industry overview
7
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Basic Statistic Highest paid occupations in the UK 2022
- Premium Statistic Marketing executives' business confidence in the United Kingdom (UK) Q4 2014-Q3 2020
- Premium Statistic Marketing budget revision in the UK Q4 2022, by category
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic Change in customer activities in the UK 2020
Digital marketing overview
7
- Premium Statistic Budget distribution preference between online vs. offline marketing in the UK 2020
- Premium Statistic Industries with most effective digital marketing in the UK 2020
- Premium Statistic UK companies with most effective digital marketing 2020
- Premium Statistic Contribution of digital marketing to companies' performance in the UK 2022
- Premium Statistic Investments made to improve digital marketing in the UK 2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic Challenges to B2B marketing agencies in the UK in 2021
Digital marketing channels
7
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
- Premium Statistic Share of social in marketing budgets in the UK 2023
- Premium Statistic Contribution of social media marketing to companies' performance in the UK 2022
- Premium Statistic Mobile marketing and advertising budget allocation in the UK 2016-2020
- Premium Statistic Mobile marketing & advertising budget in the UK 2020, by channel
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2022
Digital marketing agencies
8
- Premium Statistic Leading digital ad agencies in the UK 2019, by income
- Premium Statistic Most effective digital & specialist ad agencies in the UK 2019
- Premium Statistic Leading digital B2B marcomms agencies in the UK in 2020, by gross income
- Premium Statistic Main sectors served by digital ad agencies in the UK in 2019
- Premium Statistic Services offered by marcomms agencies in the UK 2020
- Premium Statistic Total income of the top 100 digital agencies in the UK 2017-2019
- Premium Statistic Digital ad agency growth in the UK 2016-2019
- Premium Statistic Digital agency income growth projection in the UK 2020, by agency type
Further related statistics
14
- Canada digital marketing activity usage by businesses 2014-2016
- Most important marketing activities according to Canadian marketers 2016
- Level of experience in new digital marketing tactics worldwide in 2012
- Improvement of attribution as viewed by digital marketers in the UK 2016
- Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Measures for matching budget to customer life in digital marketing in the UK 2017
- Importance attributed to VTCs by digital marketers in the United Kingdom (UK) 2017
- Knowledge of attribution and analytics by digital marketers in the UK 2016
- Digital marketing channels response rate in the U.S. 2018
- Colombia & Mexico: most memorable marketing content types 2017
- Most effective digital marketing tactics worldwide 2016
- Most difficult digital marketing tactics worldwide 2016
- Digital marketing channels used in healthcare marketing in the U.S. 2022
- Voice formats used in voice apps launched by brand marketers in North America 2019
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Statistics
- Canada digital marketing activity usage by businesses 2014-2016
- Most important marketing activities according to Canadian marketers 2016
- Level of experience in new digital marketing tactics worldwide in 2012
- Improvement of attribution as viewed by digital marketers in the UK 2016
- Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Measures for matching budget to customer life in digital marketing in the UK 2017
- Importance attributed to VTCs by digital marketers in the United Kingdom (UK) 2017
- Knowledge of attribution and analytics by digital marketers in the UK 2016
- Digital marketing channels response rate in the U.S. 2018
- Colombia & Mexico: most memorable marketing content types 2017
- Most effective digital marketing tactics worldwide 2016
- Most difficult digital marketing tactics worldwide 2016
- Digital marketing channels used in healthcare marketing in the U.S. 2022
- Voice formats used in voice apps launched by brand marketers in North America 2019
Ignite Digital, & Canadian Association of Marketing Professionals. (May 3, 2016). Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016 [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/436548/valued-digital-marketing-activities-canada/
Ignite Digital, und Canadian Association of Marketing Professionals. "Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016." Chart. May 3, 2016. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/436548/valued-digital-marketing-activities-canada/
Ignite Digital, Canadian Association of Marketing Professionals. (2016). Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016. Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/436548/valued-digital-marketing-activities-canada/
Ignite Digital, and Canadian Association of Marketing Professionals. "Percentage of Professionals Attributing Their Marketing Success to Selected Digital Marketing Activities in Canada in 2014 and 2016." Statista, Statista Inc., 3 May 2016, https://www.statista.com/statistics/436548/valued-digital-marketing-activities-canada/
Ignite Digital & Canadian Association of Marketing Professionals, Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016 Statista, https://www.statista.com/statistics/436548/valued-digital-marketing-activities-canada/ (last visited March 30, 2023)
Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016 [Graph], Ignite Digital, & Canadian Association of Marketing Professionals, May 3, 2016. [Online]. Available: https://www.statista.com/statistics/436548/valued-digital-marketing-activities-canada/