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Which factors contributed to your company's growing success of content marketing?

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Survey on factors for the success of content marketing in Denmark 2017 This statistic shows the results of a survey on factors for the success of content marketing in Denmark in 2017. During the survey period, most of Danish respondents (69 percent) stated that the higher quality of their content production contributed to their company's growing success of content marketing. 64 percent said that their content marketing campaigns had become a higher priority. Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
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Description Source More information
This statistic shows the results of a survey on factors for the success of content marketing in Denmark in 2017. During the survey period, most of Danish respondents (69 percent) stated that the higher quality of their content production contributed to their company's growing success of content marketing. 64 percent said that their content marketing campaigns had become a higher priority. Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
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Release date
2017
Region
Denmark
Survey time period
December 2016 to January 2017
Age group
462
Special properties
readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn
Supplementary notes
This question was phrased by the source as follows: "Hvilke faktorer er medvirkende til, at din organisation har øget succes med content marketing (i forhold til sidste år)?"

Multiple answers were possible.

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