Reasons for the success of content marketing in Denmark 2019

This statistic shows the results of a survey on factors for the success of content marketing in Denmark in 2019. During the survey period, most of Danish respondents (57 percent) stated that content marketing has become a higher priority. 56 percent said that the higher quality of their content production contributed to their company's growing success of content marketing.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.

Which factors contributed to your company's growing success of content marketing?

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Sources

Release date

March 2019

Region

Denmark

Survey time period

February 2019

Number of respondents

465 respondents

Special properties

Respondents, who indicated to work with content marketing

Supplementary notes

This question was phrased by the source as follows: "Hvilke faktorer er medvirkende til, at din organisation har øget succes med content marketing (i forhold til sidste år)?"

Multiple answers were possible.

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Statistics on "Digital marketing in Denmark"

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