The programmatic advertising spending in Denmark is expected to increase. The expenditure on banners and other display ads, for instance, amounted to 281,9 million Danish kroner in 2013 and is forecasted to reach almost 1.6 billion Danish kroner in 2020. Programmatic advertising is the fully automated and individualized purchase and selling of advertising surface in real-time.
Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform
(in million DKK)
Characteristic
Banners & other traditional display
Video
Native
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Zenithmedia. (November 19, 2018). Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia. "Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK)." Chart. November 19, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia. (2018). Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia. "Spending on Programmatic Advertising in Denmark from 2013 to 2017, with a Forecast to 2020, by Platform (in Million Dkk)." Statista, Statista Inc., 19 Nov 2018, https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/
Zenithmedia, Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK) Statista, https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/ (last visited July 27, 2024)
Spending on programmatic advertising in Denmark from 2013 to 2017, with a forecast to 2020, by platform (in million DKK) [Graph], Zenithmedia, November 19, 2018. [Online]. Available: https://www.statista.com/statistics/734164/spending-on-programmatic-advertising-in-denmark-by-platform/