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Search engine marketing expenditure in Denmark 2011-2015

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Expenditure on search engine marketing (SEM) in Denmark from 2011 to 2015 (in million DKK)
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Search engine marketing expenditure in Denmark 2011-2015

This statistic shows the expenditures on search engine marketing (SEM) in Denmark from 2011 to 2015. The expenditures increased during the period under consideration, amounting to more than 2.7 billion Danish kroner in 2015. Search engine marketing (abbreviated as SEM) is a subcategory of online marketing and includes all measures for attracting visitors to a web page via internet search engines. It is divided into search engine advertising (SEA) and search engine optimization (SEO).

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This statistic shows the expenditures on search engine marketing (SEM) in Denmark from 2011 to 2015. The expenditures increased during the period under consideration, amounting to more than 2.7 billion Danish kroner in 2015. Search engine marketing (abbreviated as SEM) is a subcategory of online marketing and includes all measures for attracting visitors to a web page via internet search engines. It is divided into search engine advertising (SEA) and search engine optimization (SEO).

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Release date: April 2017

Region: Denmark
Survey time period: 2011 to 2015
Special properties: in current prices

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Statistics on "Digital marketing in Denmark"

Overview

The most important statistics

Share of digital media on the total advertising spending in Denmark from 2007 to 2015, with a forecast to 2017 (in million DKK)Share of digital media on the total advertising spending in Denmark 2007-2017
Spending on digital advertising in Denmark from 2007 to 2015, with a forecast to 2017 (in million DKK)Digital advertising expenditure in Denmark 2007-2017, by platform
How well does your company make use of digital and technological opportunities today?Companies' usage of digital and technological opportunities in Denmark in 2015
Share of companies that expect to use more digital and technological opportunities in the coming two years in Denmark in 2015Companies' intentions of digitalization in the future in Denmark in 2015
Satisfaction rate with data sourcing among digital marketing professionals in Denmark as of January 2017, by type of dataData sourcing satisfaction among digital marketing professionals in Denmark 2017

Search engine

The most important statistics

Expenditure on search engine marketing (SEM) in Denmark from 2011 to 2015 (in million DKK)Search engine marketing expenditure in Denmark 2011-2015
Does your company uses search engine optimization techniques to appear higher in the search results?Use of search engine optimization among SMEs in Denmark 2016
Does your position in the search results has a significant impact on your sales?SMEs' perceptions of the impact of search results regarding sales in Denmark 2016
Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Denmark as of April 2016Levels of comfort with data collection by search engines in Denmark 2016
To what extent do you trust online businesses (search engines, online social networks, e-mail services) to protect your personal information?Trust in online business' management of personal data online in Denmark 2015
Usage of SEO in e-commerce companies in Denmark in 2015Usage of SEO in e-commerce companies in Denmark 2015

Social media

The most important statistics

Social media usage in companies in Denmark in 2016Companies' usage of social media in Denmark 2016
Share of companies using social media in Denmark in 2016, by industry sectorCompanies' usage of social media in Denmark 2016, by industry sector
Reasons why businesses used social media in Denmark in 2015Reasons for businesses to use social media in Denmark 2015
What impact does social media have on your company?Survey on impact of social media on companies in Denmark 2017
Which social media do you use to distribute content?Survey on using selected social media for the distribution of content in Denmark 2017
Comfort levels with social media sites' use of personal data in order to tailor content in Denmark as of April 2016Levels of comfort with data collection by social media networks in Denmark 2016

Content marketing

The most important statistics

Does your company have a content marketing strategy?Survey on content marketing strategy in Denmark 2015-2017
Which factors contributed to your company's growing success of content marketing?Survey on factors for the success of content marketing in Denmark 2017
Which elements are contained in your content marketing strategy?Survey on elements contained in content marketing strategies in Denmark 2017
How much of your overall marketing budget is devoted to content marketing as compared to the last year?Survey on the content marketing budget in Denmark 2015-2017
How important are each of the following goals for your content marketing performance?Survey on goals of content marketing among companies in Denmark 2017
Which measurements do you use in order to examine how much success you have achieved with regard to content marketing?Survey on the use of success measurement for content marketing in Denmark 2017
What are the biggest challenges for your content marketing activities?Survey on content marketing challenges among companies in Denmark 2017

Further methods and channels

The most important statistics

Spending on programmatic advertising in Denmark from 2013 to 2015, with a forecast to 2018 (in million DKK)Spending on programmatic advertising in Denmark 2013-2018
Spending on programmatic advertising in Denmark from 2013 to 2015, with a forecast to 2018, by platform (in million DKK)Spending on programmatic advertising in Denmark 2013-2018, by platform
Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
Expenditure on display marketing in Denmark from 2011 to 2015, by type (in million DKK)Display marketing expenditure in Denmark 2011-2015, by type
Expenditure on permission marketing in Denmark from 2011 to 2015 (in million DKK)Permission marketing expenditure in Denmark 2011-2015

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