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Search engine marketing expenditure in Denmark 2011-2015
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Search engine marketing expenditure in Denmark 2011-2015
Expenditure on search engine marketing (SEM) in Denmark from 2011 to 2015 (in million DKK)
by Julia Stoll,
last edited
Aug 14, 2017
This statistic shows the expenditures on search engine marketing (SEM) in Denmark from 2011 to 2015. The expenditures increased during the period under consideration, amounting to more than 2.7 billion Danish kroner in 2015.
Search engine marketing (abbreviated as SEM) is a subcategory of online marketing and includes all measures for attracting visitors to a web page via internet search engines. It is divided into search engine advertising (SEA) and search engine optimization (SEO).
Expenditure on search engine marketing (SEM) in Denmark from 2011 to 2015 (in million DKK)
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by Julia Stoll,
last edited
Aug 14, 2017
This statistic shows the expenditures on search engine marketing (SEM) in Denmark from 2011 to 2015. The expenditures increased during the period under consideration, amounting to more than 2.7 billion Danish kroner in 2015.
Search engine marketing (abbreviated as SEM) is a subcategory of online marketing and includes all measures for attracting visitors to a web page via internet search engines. It is divided into search engine advertising (SEA) and search engine optimization (SEO).
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- Release date
- April 2017
- Region
- Denmark
- Survey time period
- 2011 to 2015
- Special properties
- in current prices
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2017
More information
- Region
- Denmark
- Survey time period
- 2011 to 2015
- Special properties
- in current prices
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Forecasted revenue of the programmatic video market in the Nordics 2017-2020
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Digital marketing in Denmark
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Statistics on "Digital marketing in Denmark"
- Overview
The most important statistics
- Share of digital media on the total advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK)Share of digital media on the total advertising spending in Denmark 2007-2019
- Spending on digital advertising in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK)Digital advertising expenditure in Denmark 2007-2019, by platform
- How well does your company make use of digital and technological opportunities today?Companies' usage of digital and technological opportunities in Denmark in 2015
- Share of companies that expect to use more digital and technological opportunities in the coming two years in Denmark in 2015Companies' intentions of digitalization in the future in Denmark in 2015
- Satisfaction rate with data sourcing among digital marketing professionals in Denmark as of January 2017, by type of dataData sourcing satisfaction among digital marketing professionals in Denmark 2017
- Search engine
The most important statistics
- Expenditure on search engine marketing (SEM) in Denmark from 2011 to 2015 (in million DKK)Search engine marketing expenditure in Denmark 2011-2015
- Does your company uses search engine optimization techniques to appear higher in the search results?Use of search engine optimization among SMEs in Denmark 2016
- Does your position in the search results has a significant impact on your sales?SMEs' perceptions of the impact of search results regarding sales in Denmark 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Denmark as of April 2016Levels of comfort with data collection by search engines in Denmark 2016
- To what extent do you trust online businesses (search engines, online social networks, e-mail services) to protect your personal information?Trust in online business' management of personal data online in Denmark 2015
- Usage of SEO in e-commerce companies in Denmark in 2015Usage of SEO in e-commerce companies in Denmark 2015
- Social media
The most important statistics
- Social media usage in companies in Denmark in 2016Companies' usage of social media in Denmark 2016
- Share of companies using social media in Denmark in 2016, by industry sectorCompanies' usage of social media in Denmark 2016, by industry sector
- Reasons why businesses used social media in Denmark in 2015Reasons for businesses to use social media in Denmark 2015
- What impact does social media have on your company?Survey on impact of social media on companies in Denmark 2017
- Which social media do you use to distribute content?Survey on using selected social media for the distribution of content in Denmark 2017
- Comfort levels with social media sites' use of personal data in order to tailor content in Denmark as of April 2016Levels of comfort with data collection by social media networks in Denmark 2016
- Content marketing
The most important statistics
- Does your company have a content marketing strategy?Survey on content marketing strategy in Denmark 2015-2017
- Which factors contributed to your company's growing success of content marketing?Survey on factors for the success of content marketing in Denmark 2017
- Which elements are contained in your content marketing strategy?Survey on elements contained in content marketing strategies in Denmark 2017
- How much of your overall marketing budget is devoted to content marketing as compared to the last year?Survey on the content marketing budget in Denmark 2015-2017
- How important are each of the following goals for your content marketing performance?Survey on goals of content marketing among companies in Denmark 2017
- Which measurements do you use in order to examine how much success you have achieved with regard to content marketing?Survey on the use of success measurement for content marketing in Denmark 2017
- What are the biggest challenges for your content marketing activities?Survey on content marketing challenges among companies in Denmark 2017
- Further methods and channels
The most important statistics
- Spending on programmatic advertising in Denmark from 2013 to 2015, with a forecast to 2018 (in million DKK)Spending on programmatic advertising in Denmark 2013-2018
- Spending on programmatic advertising in Denmark from 2013 to 2015, with a forecast to 2018, by platform (in million DKK)Spending on programmatic advertising in Denmark 2013-2018, by platform
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Expenditure on display marketing in Denmark from 2011 to 2015, by type (in million DKK)Display marketing expenditure in Denmark 2011-2015, by type
- Expenditure on permission marketing in Denmark from 2011 to 2015 (in million DKK)Permission marketing expenditure in Denmark 2011-2015
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Statistics
- Search engine marketing expenditure in Norway 2011-2016
- SEO site visitor analysis spending in the U.S. 2016-2020
- SEO spending in the U.S. 2008-2020
- Display marketing expenditure in Norway 2011-2016 by device
- Canada: marketing activity spending increase 2015
- Canada: marketing activity spending decrease 2015
- Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Affiliate marketing spend in the U.S. 2010-2022
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- E-mail marketing spending in the U.S. 2014-2019
- Outcome expectation for search engine advertising according to SMEs in the U.S. 2016
- Unattractive media channels for U.S. marketers 2016
- Distribution of marketing spending in Sweden 2018, by channel and revenue
- Digital marketing spending in the U.S. 2014-2019
- Effectiveness of media spend in the U.S. 2016, by channel
- Data investment management marketing expenditure in Europe 2007-2018
- Channel 4's content and marketing expenditure in the United Kingdom (UK) 2010-2018
- Remediation activities revenue in Bulgaria 2010-2022
- Input production factors water supply and waste sector in the Netherlands 2005-2015
- Slovenia: personnel costs of scientific research & development 2008-2015
Studies
- Digital marketing in Denmark
- E-mail marketing in the United Kingdom (UK)
- Online search usage
- Mobile search
- Search advertising in the U.S.
- Digital marketing in Sweden
- Content marketing
- Twitter marketing
- Digital marketing in the United Kingdom (UK)
- Instagram marketing and advertising
- Facebook marketing
- Influencer marketing in the United Kingdom (UK)
- Marketing personalization
- Mobile search in the United Kingdom (UK)
- Q4 2017 Quarterly Mobile Index
Statistics on "Digital marketing in Denmark"
- Share of digital media on the total advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK)
- Spending on digital advertising in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK)
- How well does your company make use of digital and technological opportunities today?
- Share of companies that expect to use more digital and technological opportunities in the coming two years in Denmark in 2015
- Satisfaction rate with data sourcing among digital marketing professionals in Denmark as of January 2017, by type of data
- Expenditure on search engine marketing (SEM) in Denmark from 2011 to 2015 (in million DKK)
- Does your company uses search engine optimization techniques to appear higher in the search results?
- Does your position in the search results has a significant impact on your sales?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Denmark as of April 2016
- To what extent do you trust online businesses (search engines, online social networks, e-mail services) to protect your personal information?
- Usage of SEO in e-commerce companies in Denmark in 2015
- Social media usage in companies in Denmark in 2016
- Share of companies using social media in Denmark in 2016, by industry sector
- Reasons why businesses used social media in Denmark in 2015
- What impact does social media have on your company?
- Which social media do you use to distribute content?
- Comfort levels with social media sites' use of personal data in order to tailor content in Denmark as of April 2016
- Does your company have a content marketing strategy?
- Which factors contributed to your company's growing success of content marketing?
- Which elements are contained in your content marketing strategy?
- How much of your overall marketing budget is devoted to content marketing as compared to the last year?
- How important are each of the following goals for your content marketing performance?
- Which measurements do you use in order to examine how much success you have achieved with regard to content marketing?
- What are the biggest challenges for your content marketing activities?
- Spending on programmatic advertising in Denmark from 2013 to 2015, with a forecast to 2018 (in million DKK)
- Spending on programmatic advertising in Denmark from 2013 to 2015, with a forecast to 2018, by platform (in million DKK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Expenditure on display marketing in Denmark from 2011 to 2015, by type (in million DKK)
- Expenditure on permission marketing in Denmark from 2011 to 2015 (in million DKK)
- Expenditure on search engine marketing (SEM) in Norway from 2011 to 2016 (in million NOK)
- SEO site visitor analysis spending in the United States in 2016 and 2020 (in billion U.S. dollars)
- Search engine optimization marketing spending in the United States from 2008 to 2020 (in billion U.S. dollars)
- Expenditure on desktop and mobile display marketing in Norway from 2011 to 2016 (in million NOK)
- Marketing activities on which marketers plan to increase spending in Canada as of March 2015
- Marketing activities on which marketers plan to decrease spending in Canada as of March 2015
- Marketing channels believed to have generated the greatest ROI according to marketers in Canada from 2014 to 2015, by activity
- Affiliate marketing spending in the United States from 2010 to 2022 (in billion U.S. dollars)
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- What do you expect from search engine advertising?
- For which three channels would you decrease your media spend?
- Distribution of marketing spending in Sweden in 2018, by channel and companies' revenue
- Digital marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- How would you rate the effectiveness of your media spend for the following channels?
- Spending on data investment management marketing in Europe from 2007 to 2018 (in million U.S. dollars)
- Spending on content and marketing by Channel 4 in the United Kingdom (UK) from 2010 to 2018 (in million GBP)
- Remediation activities revenue in Bulgaria from 2010 to 2022 (in million U.S. dollars)
- Input capital, labor, materials, energy and services in the water supply and waste management industry in the Netherlands from 2005 to 2015 (in million euros)
- Annual personnel costs of the scientific research and development industry in Slovenia from 2008 to 2015 (in million euros)
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