Content marketing strategy among companies in Denmark 2015-2019

This statistic shows the results of a survey on companies who have a content marketing strategy in Denmark from 2015 to 2019. During the survey period in 2019, 44 percent of Danish respondents answered that although their company has a content marketing strategy, it is not committed to paper. 26 percent of individuals interviewed stated that they have a content marketing strategy which is committed to paper.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.

Does your company have a content marketing strategy?

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Release date

March 2019



Survey time period

2015 to 2019

Number of respondents

465 respondents*

Special properties

Respondents, who indicated to work with content marketing

Supplementary notes

* The source does not specify the number of respondents for 2015 to 2018.

This question was phrased by the source as follows: "Har din virksomhed en content marketing-strategi?"

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Statistics on "Digital marketing in Denmark"

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