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Does your company have a content marketing strategy?

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Survey on content marketing strategy in Denmark 2015-2017 This statistic shows the results of a survey on companies who have a content marketing strategy in Denmark from 2015 to 2017. During the survey period in 2017, half of Danish respondents answered that although their company has a content marketing strategy, it is not committed to paper. 25 percent of individuals interviewed stated that they have a content marketing strategy which is committed to paper. Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
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Yes, and it is commited to paperYes, but it is not committed to paperNoDon't know
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Yes, and it is commited to paperYes, but it is not committed to paperNoDon't know
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Description Source More information
This statistic shows the results of a survey on companies who have a content marketing strategy in Denmark from 2015 to 2017. During the survey period in 2017, half of Danish respondents answered that although their company has a content marketing strategy, it is not committed to paper. 25 percent of individuals interviewed stated that they have a content marketing strategy which is committed to paper. Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
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Release date
2017
Region
Denmark
Survey time period
2015, 2016, December 2016 to January 2017
Age group
462*
Special properties
readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn
Supplementary notes
* The source does not specify the number of respondents for 2015 and 2016.

This question was phrased by the source as follows: "Har din virksomhed en content marketing-strategi?"

Missing percentage points to 100 percent are probably due to rounding.

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