Digital vs. traditional media
Today, companies spend more than half of their advertising spending in Denmark on digital media. By contrast, traditional media such as television, magazines or newspapers are used less and less as advertising platforms.
The highest spending sectors
The overall spending of the Danish advertising market reached roughly 13.64 billion Danish kroner in 2017. With nearly two billion Danish kroner, companies from the travel and transport sector invest the most on advertising. Retailers’ advertising expenditures amounted to approximately 1.6 billion Danish kroner, and thus came in second place.