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How do you rate the success of your content marketing campaigns compared to the last year?

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Survey on success of content marketing in Denmark 2017 This statistic shows the results of a survey on the success of content marketing in Denmark in 2017. During the survey period, 60 percent of Danish respondents stated that their content marketing campaigns were more successful than the year before. 6 percent even rated their content marketing to be much more successful compared to the previous year. Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
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Description Source More information
This statistic shows the results of a survey on the success of content marketing in Denmark in 2017. During the survey period, 60 percent of Danish respondents stated that their content marketing campaigns were more successful than the year before. 6 percent even rated their content marketing to be much more successful compared to the previous year. Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
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Release date
2017
Region
Denmark
Survey time period
December 2016 to January 2017
Age group
462
Special properties
readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn
Supplementary notes
This question was phrased by the source as follows: "Hvordan er jeres overordnede succes med content marketing sammenlignet med for et år siden?"

Missing percentage points to 100 percent are probably due to rounding.

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