How did Danish companies use social media in 2019? The majority of companies with ten or more employees (73 percent) reported to be using social networks. 30 percent used services for sharing multimedia, whereas 12 percent used blogs or microblogs. In terms of industries which utilized digital data, the stone, clay and glass industry had the highest level of digital data usage in Denmark in 2018, followed by the chemicals and plastic industry.
Social media among Danes
Facebook was used by 77 percent of Danes in 2019 and therefore, topped the ranking of most used social media platforms in the country. YouTube ranked second, followed by Instagram and LinkedIn. Snapchat was used by roughly one third of the Danes interviewed Danes that year, whereas Periscope ranked last, used by only one percent of the respondents.
Worldwide social media revenues
Ever since 2014, Facebook was the social medium with the largest revenue worldwide. It amounted to nearly 12.5 billion U.S. dollars in 2014 and increased dramatically over time, reaching over 55.8 billion U.S. dollars in 2018. Twitter ranked second after Facebook in terms of worldwide revenues in 2018, and Snapchat and Yelp ranked respectively third and fourth.
Social media usage in companies in Denmark in 2019
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Statistics Denmark. (October 16, 2019). Social media usage in companies in Denmark in 2019 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/618023/companies-usage-of-social-media-in-denmark/
Statistics Denmark. "Social media usage in companies in Denmark in 2019." Chart. October 16, 2019. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/618023/companies-usage-of-social-media-in-denmark/
Statistics Denmark. (2019). Social media usage in companies in Denmark in 2019. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/618023/companies-usage-of-social-media-in-denmark/
Statistics Denmark. "Social Media Usage in Companies in Denmark in 2019." Statista, Statista Inc., 16 Oct 2019, https://www.statista.com/statistics/618023/companies-usage-of-social-media-in-denmark/
Statistics Denmark, Social media usage in companies in Denmark in 2019 Statista, https://www.statista.com/statistics/618023/companies-usage-of-social-media-in-denmark/ (last visited December 14, 2024)
Social media usage in companies in Denmark in 2019 [Graph], Statistics Denmark, October 16, 2019. [Online]. Available: https://www.statista.com/statistics/618023/companies-usage-of-social-media-in-denmark/