Asia: online cart or basket abandonment rate 2014, by country

This statistic presents the share of online shoppers who had abandoned shopping carts or baskets in selected Asian countries as of October 2014. During the survey period, it was found that 92 percent of online shoppers in South Korea had left a shopping website without making a purchase.

Online shopping cart or basket abandonment rate in selected Asian countries as of October 2014

Share of respondents
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Sources

Release date

March 2015

Region

Asia

Survey time period

August to October 2014

Number of respondents

4,604 respondents

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

China n = 942; Hong Kong n = 852; Japan n = 900; Singapore n = 912; South Korea n = 998
When shopping online, have you ever placed items in the shopping cart or basket but then left the site without making a purchase?

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