Asia: most valued benefits from loyalty programs 2014

This statistic presents the most valued rewards and benefits from loyalty programs, among participants in Asia as of October 2014. During the survey period, it was found that 63 percent of participants in loyalty programs most valued product discounts.

Most valued rewards and benefits from loyalty programs in according to participants in Asia as of October 2014

Share of respondents
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Sources

Release date

March 2015

Region

Asia

Survey time period

August to October 2014

Number of respondents

4,392 respondents

Special properties

Among participants of loyalty programs

Method of interview

Online survey

Supplementary notes

China n = 985; Hong Kong n = 936; Japan n = 849; Singapore n = 961; South Korea n = 661
Which of the following types of rewards and benefits do you value most from a loyalty program? Please select up to three options.
*Figure was less than one percent.

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