Most valued rewards and benefits from loyalty programs in according to participants in Asia as of October 2014

Asia: most valued benefits from loyalty programs 2014 This statistic presents the most valued rewards and benefits from loyalty programs, among participants in Asia as of October 2014. During the survey period, it was found that 63 percent of participants in loyalty programs most valued product discounts.
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Share of respondents
Product discounts63%
Free product, gift certificate, or cashback for frequent purchases53%
Free shipping39%
Exclusive access to sales, promotions, new products, etc.31%
Convenience or higher priority service19%
Low cost 1-2 day shipping11%
Elevated status9%
Customized recommendations based on my preferences9%
Knowing who I am when I arrive or sign on7%
Other*1%
Share of respondents
Product discounts63%
Free product, gift certificate, or cashback for frequent purchases53%
Free shipping39%
Exclusive access to sales, promotions, new products, etc.31%
Convenience or higher priority service19%
Low cost 1-2 day shipping11%
Elevated status9%
Customized recommendations based on my preferences9%
Knowing who I am when I arrive or sign on7%
Other*1%
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Description Source More information
This statistic presents the most valued rewards and benefits from loyalty programs, among participants in Asia as of October 2014. During the survey period, it was found that 63 percent of participants in loyalty programs most valued product discounts.
Show more
Release date
March 2015
Region
Asia
Survey time period
August to October 2014
Number of respondents
4,392 respondents
Special properties
Among participants of loyalty programs
Method of interview
Online survey
Supplementary notes
China n = 985; Hong Kong n = 936; Japan n = 849; Singapore n = 961; South Korea n = 661
Which of the following types of rewards and benefits do you value most from a loyalty program? Please select up to three options.
*Figure was less than one percent.

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