This statistic shows the mean unsubscribe rate of advertising e-mails worldwide in 2016, broken down by region. The overall unsubscribe rate was at roughly 0.13 percent. Recipients were slightly more likely to unsubscribe in Canada, Australia and MENA with a rate of 0.18 percent.
Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region
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IBM. (August 1, 2016). Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region [Graph]. In Statista. Retrieved January 23, 2020, from https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/
IBM. "Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region." Chart. August 1, 2016. Statista. Accessed January 23, 2020. https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/
IBM. (2016). Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region. Statista. Statista Inc.. Accessed: January 23, 2020. https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/
IBM. "Mean Unsubscribe Rates of Advertising E-mails Worldwide in 2016, by Region." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/
IBM, Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region Statista, https://www.statista.com/statistics/457975/e-mail-marketing-unsubscribe-rate-by-region-worldwide/ (last visited January 23, 2020)
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