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Mean unsubscribe rates of marketing e-mails worldwide 2016, by region

Published by Statista Research Department, Aug 1, 2016
This statistic shows the mean unsubscribe rate of advertising e-mails worldwide in 2016, broken down by region. The overall unsubscribe rate was at roughly 0.13 percent. Recipients were slightly more likely to unsubscribe in Canada, Australia and MENA with a rate of 0.18 percent.

Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region

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Sources

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Release date

August 2016

Region

Worldwide

Survey time period

2016

Supplementary notes

The source does not specify the exact survey period.
Figures were rounded.

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