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Mean unsubscribe rates of marketing e-mails worldwide 2016, by region
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Mean unsubscribe rates of marketing e-mails worldwide 2016, by region
Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region
This statistic shows the mean unsubscribe rate of advertising e-mails worldwide in 2016, broken down by region. The overall unsubscribe rate was at roughly 0.13 percent. Recipients were slightly more likely to unsubscribe in Canada, Australia and MENA with a rate of 0.18 percent.
Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region
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Description
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More information
This statistic shows the mean unsubscribe rate of advertising e-mails worldwide in 2016, broken down by region. The overall unsubscribe rate was at roughly 0.13 percent. Recipients were slightly more likely to unsubscribe in Canada, Australia and MENA with a rate of 0.18 percent.
Show more- Show sources information
- Show publisher information
- Release date
- August 2016
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
-
The source does not specify the exact survey period.
Figures were rounded.
Source
- Show sources information
- Show publisher information
- Release date
- August 2016
More information
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
-
The source does not specify the exact survey period.
Figures were rounded.
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Statistics on "E-mail marketing "
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Statistics
- Click-through and unique open rate of marketing e-mails in Germany 2014, by industry
- Average bounce rate of marketing e-mails in Germany 2014, by industry
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Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Optimizing Email Deliverability with AI
- Marketer Email Tracking Study 2018
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- E-mail marketing in the United Kingdom (UK)
- Digital advertising in the United Kingdom (UK)
- Email Delivery Performance Survey 2012
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
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- 2019 State of Email Report
- 2017 Email Marketing Benchmark Report
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
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- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
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- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
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- Share of businesses using video in e-mail worldwide in 2016 and 2017
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- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
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- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
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- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
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- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
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- Click-through (CTR) and average unique open rate of advertising e-mails in Germany in 2014, by industry
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