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Survey on the recognition of technology and internet brands in Germany 2015-2016

This statistic shows a ranking of the most popular technology and internet brands in Germany from 2015 to 2016. In 2015, roughly 91.8 percent of Germans aged years 14 and older knew the brand Apple. Telekom was the best known brand at 97.8 percent.

Ranking of the most popular technology and internet brands in Germany from 2015 to 2016

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Source

Release date

November 2016

Region

Germany

Survey time period

2015 to 2016

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population ages 14 and older in private households, with main residence in the Federal Republic of Germany.

Information on random sample:
2015: 7,009 respondents, projected base of 69.24 million persons
2016: 7.026 respondents, projected base of 69.56 million persons
Multiple answers were possible.

This question was phrased by the source as follows: "Which of these brands or manufacturers do you know, even if only by name?"
(Original German question: "Welche von diesen Marken bzw. Herstellern sind Ihnen bekannt, wenn auch vielleicht nur dem Namen nach?")

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