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Brand triad: publicity, likeability and quality perception of Samsung as a brand in Germany from 2013 to 2015 (in million persons)

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Persons who knew the brandPersons who thought of the brand as likeablePersons who thought of the brand as high quality
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About This Statistic

This statistic shows the results of a survey concerning the brand triad of Samsung in Germany from 2013 to 2015. The brand triad provides information on how consumers perceive a brand in terms of publicity, likeability and product quality. In 2013, roughly 64.53 million Germans were aware of Samsung as a brand.

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