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Digital Market Outlook: banner advertising spending change in the U.S. 2018-2024

Digital banner advertising spending growth in the United States from 2018 to 2024

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Sources

Release date

June 2020

Region

United States

Survey time period

2018 and 2019

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values.
Further information on methodology can be found here.

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Statistics on "Digital banner advertising in the U.S. (DMO)"

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