Key insights
- Banner ad spend in the U.S.
- 58m USD
Detailed statistics
Ad spending of the banner advertising industry in the U.S. 2019-2028
- Banner ad spend growth in the U.S.
- 6%
Detailed statistics
Revenue growth of banner advertising in the U.S. 2019-2028
- Banner ad spend by internet user in the U.S.
- 188 USD
Detailed statistics
Ad spending per internet user of banner advertising in the U.S. 2019-2028
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
7
- Premium Statistic Digital advertising spending in the U.S. 2021-2028
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Display ad spend in the U.S. 2020-2023
- Premium Statistic Digital display ad spend growth in the U.S. 2020-2023
- Premium Statistic Largest internet display advertisers in the U.S. 2022
- Premium Statistic Display advertising worldwide 2022, by design type
- Premium Statistic Static display advertising worldwide 2022, by size
Overview
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Premium Statistic
Digital advertising spending in the U.S. 2021-2028
Digital advertising spending in the U.S. 2021-2028
Digital advertising spending in the United States from 2021 to 2028 (in billion U.S. dollars)
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Basic Statistic
Breakdown of U.S. online ad revenue 2023, by format
Breakdown of U.S. online ad revenue 2023, by format
Breakdown of online advertising revenue in the United States in 2023, by format
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Premium Statistic
Display ad spend in the U.S. 2020-2023
Display ad spend in the U.S. 2020-2023
Digital display advertising spending in the United States from 2020 to 2023 (in billion U.S. dollars)
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Premium Statistic
Digital display ad spend growth in the U.S. 2020-2023
Digital display ad spend growth in the U.S. 2020-2023
Change in digital display advertising spending in the United States from 2020 to 2023
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Premium Statistic
Largest internet display advertisers in the U.S. 2022
Largest internet display advertisers in the U.S. 2022
Leading internet display advertisers in the United States in 2022, by ad spend (in million U.S. dollars)
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Premium Statistic
Display advertising worldwide 2022, by design type
Display advertising worldwide 2022, by design type
Distribution of digital display advertising worldwide in 2022, by design type
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Premium Statistic
Static display advertising worldwide 2022, by size
Static display advertising worldwide 2022, by size
Leading digital static display ad sizes worldwide in 2022
Devices
8
- Premium Statistic Digital Market Outlook: banner advertising spending in the U.S. 2019-2028, by device
- Premium Statistic Digital Market Outlook: banner ad spending change U.S. 2020-2028, by device
- Premium Statistic Digital Market Outlook: banner ad spend per internet user U.S. 2019-2028, by device
- Premium Statistic In-app banner ads eCPM for Android in the U.S. 2023
- Premium Statistic In-app banner ads eCPM for iOS in the U.S. 2023
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format
- Premium Statistic Mobile ad spend in the U.S. 2017-2028, by format
- Premium Statistic Time spent with mobile ads worldwide 2022, by ad format
Devices
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Premium Statistic
Digital Market Outlook: banner advertising spending in the U.S. 2019-2028, by device
Digital Market Outlook: banner advertising spending in the U.S. 2019-2028, by device
Digital banner advertising spending in the United States from 2019 to 2028, by device (in billion U.S. dollars)
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Premium Statistic
Digital Market Outlook: banner ad spending change U.S. 2020-2028, by device
Digital Market Outlook: banner ad spending change U.S. 2020-2028, by device
Digital banner advertising spending growth in the United States from 2020 to 2028, by device
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Premium Statistic
Digital Market Outlook: banner ad spend per internet user U.S. 2019-2028, by device
Digital Market Outlook: banner ad spend per internet user U.S. 2019-2028, by device
Digital banner advertising average spending per internet user in the United States from 2019 to 2028, by device (in U.S. dollars)
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Premium Statistic
In-app banner ads eCPM for Android in the U.S. 2023
In-app banner ads eCPM for Android in the U.S. 2023
Banner advertising effective cost-per-mille (eCPM) for Android apps in the United States from December 2022 to March 2023 (in U.S. dollars)
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Premium Statistic
In-app banner ads eCPM for iOS in the U.S. 2023
In-app banner ads eCPM for iOS in the U.S. 2023
Banner advertising effective cost-per-mille (eCPM) for iOS apps in the United States from December 2022 to March 2023 (in U.S. dollars)
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Premium Statistic
Digital ad viewability rates in the U.S. 2020-2023, by format
Digital ad viewability rates in the U.S. 2020-2023, by format
Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device
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Premium Statistic
Mobile ad spend in the U.S. 2017-2028, by format
Mobile ad spend in the U.S. 2017-2028, by format
Mobile advertising spending in the United States from 2017 to 2028, by format (in billion U.S. dollars)
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Premium Statistic
Time spent with mobile ads worldwide 2022, by ad format
Time spent with mobile ads worldwide 2022, by ad format
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds)
Largest industries
5
- Premium Statistic Telecommunications' display ad spend in the U.S. 2019-2021
- Premium Statistic Finance's display ad spend in the U.S. 2019-2021
- Premium Statistic Retail's display ad spend in the U.S. 2019-2021
- Premium Statistic Healthcare's display ad spend in the U.S. 2019-2021
- Premium Statistic Business services' display ad spend in the U.S. 2019-2021
Largest industries
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Premium Statistic
Telecommunications' display ad spend in the U.S. 2019-2021
Telecommunications' display ad spend in the U.S. 2019-2021
Telecommunications digital static display advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars)
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Premium Statistic
Finance's display ad spend in the U.S. 2019-2021
Finance's display ad spend in the U.S. 2019-2021
Finance digital static display advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars)
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Premium Statistic
Retail's display ad spend in the U.S. 2019-2021
Retail's display ad spend in the U.S. 2019-2021
Retail digital static display advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars)
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Premium Statistic
Healthcare's display ad spend in the U.S. 2019-2021
Healthcare's display ad spend in the U.S. 2019-2021
Healthcare digital static display advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars)
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Premium Statistic
Business services' display ad spend in the U.S. 2019-2021
Business services' display ad spend in the U.S. 2019-2021
Business services digital static display advertising spending in the United States from 2019 to 2021 (in billion U.S. dollars)
Marketer insights
7
- Premium Statistic Share of digital in media budgets in the U.S. 2024, by format
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Leading media types to achieve advertiser goals in the U.S. 2021
- Premium Statistic Return on investment (ROI) of ad campaigns in selected media in the U.S. in 2023
- Premium Statistic Media developing the most innovative opportunities for advertisers in the U.S. 2022
- Premium Statistic Digital display advertising challenges in the U.S. 2023
- Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
Marketer insights
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Premium Statistic
Share of digital in media budgets in the U.S. 2024, by format
Share of digital in media budgets in the U.S. 2024, by format
Share of media budgets devoted to digital according to marketers in the United States in 2024, by format
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Premium Statistic
Leading digital ad strategies & formats in the U.S. 2023
Leading digital ad strategies & formats in the U.S. 2023
Change in attention paid to digital advertising strategies and formats in the United States in 2023 (versus 2022)
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Premium Statistic
Leading media types to achieve advertiser goals in the U.S. 2021
Leading media types to achieve advertiser goals in the U.S. 2021
Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type
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Premium Statistic
Return on investment (ROI) of ad campaigns in selected media in the U.S. in 2023
Return on investment (ROI) of ad campaigns in selected media in the U.S. in 2023
Return on investment (ROI) of advertising campaigns in selected media in the United States in 2023
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Premium Statistic
Media developing the most innovative opportunities for advertisers in the U.S. 2022
Media developing the most innovative opportunities for advertisers in the U.S. 2022
Media developing the most innovative opportunities for advertisers according to agency and ad executives in the United States as of June 2022
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Premium Statistic
Digital display advertising challenges in the U.S. 2023
Digital display advertising challenges in the U.S. 2023
Digital display advertising challenges according to enterprise marketers in the United States as of September 2023
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Premium Statistic
Ad formats with highest brand safety risk in the U.S. 2022
Ad formats with highest brand safety risk in the U.S. 2022
Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022
Consumer insights
5
- Premium Statistic Main channels of new brand discovery in the U.S. Q3 2023
- Premium Statistic Most influential ad channels for Gen Z in the U.S. 2021
- Premium Statistic Most helpful ad formats for purchasing decisions in the U.S. 2021
- Premium Statistic Influencer ad formats referred by U.S. social media users 2021
- Premium Statistic Most effective influencer content types in the U.S. 2021
Consumer insights
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Premium Statistic
Main channels of new brand discovery in the U.S. Q3 2023
Main channels of new brand discovery in the U.S. Q3 2023
Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2023
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Premium Statistic
Most influential ad channels for Gen Z in the U.S. 2021
Most influential ad channels for Gen Z in the U.S. 2021
Most influential advertising channels when making purchasing decisions among female Generation Z consumers in the United States as of May 2021
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Premium Statistic
Most helpful ad formats for purchasing decisions in the U.S. 2021
Most helpful ad formats for purchasing decisions in the U.S. 2021
Advertising channels that help consumers make the smartest purchasing decisions in the United States as of March 2021
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Premium Statistic
Influencer ad formats referred by U.S. social media users 2021
Influencer ad formats referred by U.S. social media users 2021
Ad formats used by influencers preferred by social media users in the United States as of April 2021
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Premium Statistic
Most effective influencer content types in the U.S. 2021
Most effective influencer content types in the U.S. 2021
Influencer content types social media users considered helpful while making purchase decisions in the United States as of April 2021
Trends
9
- Premium Statistic Types of retail media network (RMN) ad tactics used in the U.S. 2022
- Premium Statistic Ad types used in retail Amazon advertising in the U.S. 2022
- Premium Statistic Amazon sponsored display CPC in the U.S. 2020-2022
- Premium Statistic LinkedIn B2B display ad revenue in the U.S. 2020-2024
- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Programmatic display ad spend growth in the U.S. 2022-2025
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic Connected TV programmatic ad spend in the U.S. 2019-2025
- Premium Statistic Connected TV programmatic ad spend growth in the U.S. 2019-2022
Trends
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Premium Statistic
Types of retail media network (RMN) ad tactics used in the U.S. 2022
Types of retail media network (RMN) ad tactics used in the U.S. 2022
Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022
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Premium Statistic
Ad types used in retail Amazon advertising in the U.S. 2022
Ad types used in retail Amazon advertising in the U.S. 2022
Ad types used in Amazon advertising according to retailers in the United States between January and March 2022
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Premium Statistic
Amazon sponsored display CPC in the U.S. 2020-2022
Amazon sponsored display CPC in the U.S. 2020-2022
Median Amazon sponsored display cost-per-click (CPC) in the United States from 2020 to 2022 (in U.S. dollars)
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Premium Statistic
LinkedIn B2B display ad revenue in the U.S. 2020-2024
LinkedIn B2B display ad revenue in the U.S. 2020-2024
LinkedIn business-to-business (B2B) digital display advertising revenue in the United States from 2020 to 2024 (in billion U.S. dollars)
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Premium Statistic
Programmatic display ad spending in the U.S. 2018-2024
Programmatic display ad spending in the U.S. 2018-2024
Programmatic digital display advertising spending in the United States from 2018 to 2024 (in billion U.S. dollars)
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Premium Statistic
Programmatic display ad spend growth in the U.S. 2022-2025
Programmatic display ad spend growth in the U.S. 2022-2025
Change in programmatic digital display advertising spending in the United States from 2022 to 2025
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Premium Statistic
Programmatic ad spend in the U.S. 2013-2023, by device
Programmatic ad spend in the U.S. 2013-2023, by device
Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device
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Premium Statistic
Connected TV programmatic ad spend in the U.S. 2019-2025
Connected TV programmatic ad spend in the U.S. 2019-2025
Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)
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Premium Statistic
Connected TV programmatic ad spend growth in the U.S. 2019-2022
Connected TV programmatic ad spend growth in the U.S. 2019-2022
Change in connected TV (CTV) programmatic display advertising spending in the United States from 2019 to 2022
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