Digital Market Outlook: banner ad revenue per internet user U.S. 2017-2023

The graph presents the digital banner advertising average spending per internet user in the United States from 2017 to 2023. The banner ad revenue per internet user in the U.S. is expected to grow from 82.8 U.S. dollars in 2017 to 109.56 dollars in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital banner advertising average spending per internet user in the United States from 2017 to 2023

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Sources

Release date

November 2018

Region

United States

Survey time period

2017 to 2018

Supplementary notes

* Estimate.
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values.
Further information on methodology can be found here.

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Statistics on "Digital banner advertising in the U.S. (DMO)"

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