The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Banner Advertising Mobile, which has the highest value of 161.35 billion U.S. dollars.
Data provided by Statista Market Insights are estimates.Definition: Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.
Additional information: Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 21, 2023). Digital banner advertising revenue worldwide from 2019 to 2028, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/456720/banner-advertising-revenue-device-digital-market-outlook-worldwide/
Statista. "Digital banner advertising revenue worldwide from 2019 to 2028, by device (in billion U.S. dollars)." Chart. November 21, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/456720/banner-advertising-revenue-device-digital-market-outlook-worldwide/
Statista. (2023). Digital banner advertising revenue worldwide from 2019 to 2028, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/456720/banner-advertising-revenue-device-digital-market-outlook-worldwide/
Statista. "Digital Banner Advertising Revenue Worldwide from 2019 to 2028, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/456720/banner-advertising-revenue-device-digital-market-outlook-worldwide/
Statista, Digital banner advertising revenue worldwide from 2019 to 2028, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/456720/banner-advertising-revenue-device-digital-market-outlook-worldwide/ (last visited October 06, 2024)
Digital banner advertising revenue worldwide from 2019 to 2028, by device (in billion U.S. dollars) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/456720/banner-advertising-revenue-device-digital-market-outlook-worldwide/