Mobile and smartphones: purchase criteria in Germany 2015

This statistic shows the results of a survey on the most important criteria when buying a new mobile phone or smartphone in Germany from 2014 to 2015. In 2014, roughly 36.7 percent of the German-speaking population aged 14 years and older paid special attention to a high-quality camera.

Most important criteria for buying a new mobile phone or smartphone in Germany from 2014 to 2015

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Release date

October 2015

More information

Region

Germany

Survey time period

2013 to 2015

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Category no longer included in 2015.
** Category first included in 2015.

Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons

Several answers were possible for this question. Therefore, percentage points may exceed 100%.

This question was phrased by the source as follows: "If you were to look into buying a new mobile phone or a new smartphone. What would you pay special attention to? Please select your answers from this list."
(Original German question: "Einmal angenommen, Sie wollen sich ein Handy bzw. Smartphone kaufen. Worauf würden Sie da besonders achten? Sagen Sie es mir einfach nach dieser Liste hier.")

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