Willingness to spend money on clothes among the German population 2015-2019

This statistic illustrates the results of a survey on the high willingness to spend money on clothes in Germany from 2015 to 2019. During the 2019 survey period it was found that roughly 32.55 million Germans aged 14 years and older were highly willing to spend money on clothes.

Number of people in Germany with a high willingness to spend money on clothes from 2015 to 2019

Number of people in millions
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Release date

July 2019



Survey time period

2015 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
Base: German-speaking population from 14 years of age in private households at main place of residence in the Federal Republic of Germany.

Information on total random sample:
2015: 25,140 respondents, projection to 69.24 million persons
2016: 23,854 respondents, projection to 69.56 million persons
2017: 23,356 respondents, projection to 70.09 million persons
2018: 23,389 respondents, projection to 70.45 million persons
2019: 23,318 respondents, projection to 70.60 million persons

Further information on the methodology can be found here.
During the survey, the question was asked in the following wording: "One is eagerly ready to spend money on some things, and others are less important. Which of the items on this list is so important to you that you are prepared to spend money on it? Topic: clothes."

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Statistics on "Fashion in Germany"

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