Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Ranking of the most popular electronics retailers in Germany 2015-2018

Ranking of the most popular electronics retailers (purchase in the last six months) in Germany from 2015 to 2018

by Evgeniya Koptyug, last edited Aug 19, 2019
Ranking of the most popular electronics retailers in Germany 2015-2018 Media Markt is the most popular electronics retailer in Germany. As of 2018, almost 36 percent of German customers had made a purchase there. Saturn was also in demand. In fact, both Media Markt and Saturn are owned by one company, Media-Saturn, the leading electronics provider in Europe.
Falling revenue

Various types of consumer electronics are widely enjoyed in Germany. Certain ones see a particularly high household penetration rate. For TVs, for example, the figure stood at 94.3 percent. Flat-screen TVs and digital cameras made up the top three. However, revenues from consumer electronics sales have been decreasing in recent years. In 2018, revenue amounted to 9.3 billion euros, compared to 15 billion euros in 2011. It should be noted, though, that these figures exclude IT and telecommunication products, such as smartphones and tablets. Since the latter rapidly take over functions which one previously needed several devices for, it stands to reason that sales of the “traditional” products will be affected.

Export and online sales

The same could be said for the export of German consumer electronics. The sector has many brands which are internationally known, and exports continue despite falling value. On an optimistic note, it has begun to climb again since 2016. In 2018, Germany exported 7.7 billion euros worth of electronics. As with other products, German customers also look for their devices and appliances online. Based on net sales, the leading online store for this was amazon.de
Show more

Ranking of the most popular electronics retailers (purchase in the last six months) in Germany from 2015 to 2018

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.