Perception of companies' responses to complaints on social media in the UK 2015

This statistic displays the findings of a survey on the perception of companies' responses to complaints on social media platforms in the United Kingdom (UK) in 2015. During the survey period, it was found that 16 percent of respondents strongly agreed that the companies took complaints more seriously if they were posted on social media websites.

To what extent do you agree or disagree with the following statement: "I feel that companies take complaints more seriously if they’re posted on social media websites than if made directly to them"

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Release date

September 2015


United Kingdom

Survey time period


Number of respondents

402 respondents

Age group

18 years and older

Special properties

who use social media platforms at least every three months and liked or followed a company on social media.*

Method of interview

Online interview

Supplementary notes

* The source adds the following information: "Our sample was nationally representative by age and gender."
Percentage points exceeding 100 percent are probably due to rounding.

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