Share of Pinterest users in the United Kingdom (UK) 2018, by age group

In the United Kingdom (UK), those aged between 18 and 24 years of age are more likely than any other age group to be Pinterest users. Those are the findings of a survey conducted by We Are Flint of internet users aged 18 years and over.

Females more likely to be pinning

Females in the UK are more likely than males to use Pinterest, with 45 percent of respondents saying they were Pinterest users, compared with 27 percent of males. It is a similar situation in the United States, where there are 58.9 million female Pinterest users, compared with 32.6 million male users.

Pinterest growth leads to IPO

   Pinterest has enjoyed solid growth in previous years, reaching 291 million active monthly users in the first quarter of 2019. The company launched an IPO on the back of this success in February 2019, and started trading during the following April. Worldwide, Pinterest generated 755.93 million U.S. dollars in revenue, up from 472.85 million the year before.

Share of Pinterest users in the United Kingdom (UK) in January 2018, by age group

Share of respondents
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Release date

February 2018


United Kingdom

Survey time period

January 20, 2018 to January 22, 2018

Number of respondents

2,092 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Source provides the following information:
"Respondents were screened and weighted to be UK nationally representative of age, gender and region. The margin of error on the study is +/- 2.2%."

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