South Korea: Kakao Story frequent user penetration 2022

According to a survey conducted in South Korea in 2022 on social media usage, people who accessed Kakao Story most often accounted for around 13 percent of the total social networking service users. This represents a decrease compared to the previous year.

Share of social media users accessing Kakao Story most frequently in South Korea from 2012 to 2022

Characteristic	Share of respondents
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Release date

December 2022

More information

Region

South Korea

Survey time period

2012 to 2022

Number of respondents

5,726 respondents

Age group

6 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Kakao Story is a social networking service for KakaoTalk users to share photos with friends. In South Korea, KakaoTalk is the most commonly used mobile instant messaging application for smartphone users.

Since 2011, KISDI has tracked the cross-media usage of 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.

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