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SMBs - effectiveness of digital marketing worldwide 2013-2014

Published by Statista Research Department, Jan 7, 2015
The graph shows the effectiveness of digital marketing at attracting customers according to small and medium-sized businesses in 2013 and 2014. In 2014, 75 percent of SMBs found online marketing to be "very effective" or "effective" at attracting new customers.

How effective is online marketing at attracting customers to your business?

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Release date

January 2015

Region

Worldwide

Survey time period

October and November 2014

Number of respondents

736 SMBs (95 percent located in North America, four percent in Europe, one percent rest of the world)

Supplementary notes

Methodology taken from here.

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