A 2021 survey of global SMS found that 36.1 percent of respondents believed that e-mail marketing was the most effective id driving sales for them. At the same time,18.9 percent of SMBs thought that social media marketing was best at driving sales.
Digital marketing channels most effective in driving sales according to SMBs worldwide in 2021
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Statistics on SME marketing in the U.S.
Overview
8
- Premium Statistic Organizational structures responsible for SMBs marketing activities in the U.S. 2020
- Premium Statistic U.S. small businesses: marketing spending 2017
- Premium Statistic Leading marketing objectives of SMBs in the U.S. 2019
- Premium Statistic Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Premium Statistic Small business planned change in use of marketing & media channels in the U.S. 2020
- Premium Statistic Weekly time spent on marketing according to U.S. SMBs 2017
- Premium Statistic U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Premium Statistic View on marketing effectiveness among U.S. SMBs 2019
Marketing tools
4
- Premium Statistic Number of marketing software products used by U.S. SMBs 2017
- Premium Statistic SMBs marketing application of automation software in the U.S. in 2017
- Premium Statistic Leading tools used to track customer information according to U.S. SMBs 2017
- Premium Statistic SMBs adoption of selected AI functionalities in the U.S. 2017
Digital marketing tactics
6
- Premium Statistic Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Premium Statistic Popular content marketing tactics used by SMBs worldwide 2021
- Premium Statistic U.S. small company mobile app adoption 2018
- Premium Statistic U.S. small businesses: SEO activities 2017
- Premium Statistic U.S. small businesses: PPC adoption 2017
- Premium Statistic U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
Social media
6
- Premium Statistic U.S. small businesses: social media marketing use 2017
- Premium Statistic Social media marketing goals of U.S. businesses 2021
- Premium Statistic U.S. small businesses: time spent on social media marketing 2017
- Premium Statistic U.S. small businesses: social media advertising spending 2017
- Premium Statistic U.S. small businesses: profitability of social media ads 2017
- Premium Statistic Share of SMBs in the U.S. gaining customers via social posting 2016-2018
Traditional marketing tactics
5
- Premium Statistic Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Premium Statistic Outdoor advertising adoption among SMEs in the U.S. 2016
- Premium Statistic Magazine advertising adoption among SMEs in the U.S. 2016
- Premium Statistic U.S. SMBs: community sponsorship adoption 2016
- Premium Statistic U.S. SMBs: direct mail adoption 2016
Further related statistics
11
- SMBs - most effective online marketing channels 2014, by vertical
- SMBs - effectiveness of digital marketing 2014, by sector
- SMBs - share of digital in marketing budgets 2013-2014
- SMBs - attitudes towards digial marketing worldwide 2013-2014
- SMBs - share of digital in marketing budgets worldwide 2014, by sector
- Digital vs. offline marketing campaigns importance worldwide 2018, by business type
- Criteria for selecting paid search bid management technology in the UK in 2013
- Canada: expected digital marketing activities 2015
- Number of Dmexco visitors in Germany 2009-2020
- Share of companies that invested in eRetail Media in France 2018-2020
- Vector's net sales FY 2022, by segment
Further Content: You might find this interesting as well
Statistics
- SMBs - most effective online marketing channels 2014, by vertical
- SMBs - effectiveness of digital marketing 2014, by sector
- SMBs - share of digital in marketing budgets 2013-2014
- SMBs - attitudes towards digial marketing worldwide 2013-2014
- SMBs - share of digital in marketing budgets worldwide 2014, by sector
- Digital vs. offline marketing campaigns importance worldwide 2018, by business type
- Criteria for selecting paid search bid management technology in the UK in 2013
- Canada: expected digital marketing activities 2015
- Number of Dmexco visitors in Germany 2009-2020
- Share of companies that invested in eRetail Media in France 2018-2020
- Vector's net sales FY 2022, by segment
AWeber. (March 17, 2021). Digital marketing channels most effective in driving sales according to SMBs worldwide in 2021 [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/484139/smbs-digital-marketing-effective/
AWeber. "Digital marketing channels most effective in driving sales according to SMBs worldwide in 2021." Chart. March 17, 2021. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/484139/smbs-digital-marketing-effective/
AWeber. (2021). Digital marketing channels most effective in driving sales according to SMBs worldwide in 2021. Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/484139/smbs-digital-marketing-effective/
AWeber. "Digital Marketing Channels Most Effective in Driving Sales According to Smbs Worldwide in 2021." Statista, Statista Inc., 17 Mar 2021, https://www.statista.com/statistics/484139/smbs-digital-marketing-effective/
AWeber, Digital marketing channels most effective in driving sales according to SMBs worldwide in 2021 Statista, https://www.statista.com/statistics/484139/smbs-digital-marketing-effective/ (last visited March 22, 2023)
Digital marketing channels most effective in driving sales according to SMBs worldwide in 2021 [Graph], AWeber, March 17, 2021. [Online]. Available: https://www.statista.com/statistics/484139/smbs-digital-marketing-effective/