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Leading incentives for consumers to use reward program apps in the UK 2011

This statistic displays the most requested features for consumers to use reward program apps in the United Kingdom (UK) in 2011, by generation. During the survey period, it was found that 61 percent of responding Millennials reported that receiving exclusive offers would encourage them to use reward program apps.

Most requested features for consumers to use reward program apps in the United Kingdom (UK) in 2011, by generation

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Source

Release date

January 2012

Region

United Kingdom

Survey time period

30th June 2011 to the 19th of July 2011

Number of respondents

697 respondents

Age group

19 years and older

Method of interview

Face-to-face interview

Supplementary notes

* Original survey question was phrased as follows:
"Q830 What features would make you want to use a reward program app? Rank the following options from most desirable to least desirable (% ranked top 3)."

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