Canada: digital buyer penetration 2015, by gender

This statistic presents the digital buyer penetration in Canada as of June 2015, broken down by gender. As of that month, 83 percent of female Canadians had made a purchase online within the past year. The national average at that time was 84 percent.

Digital buyer penetration in Canada as of June 2015, by gender

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Sources

In cooperation with
Ipsos
Release date

November 2015

Region

Canada

Survey time period

June 12 to18, 2015

Number of respondents

718 respondents

Age group

18 years and older

Special properties

online purchase defined as checking out, providing payment information, picking a shipment destination

Method of interview

Online survey

Supplementary notes

Consumers who made a purchase online via any connected device in the past 12 months.

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