Canada: e-commerce number of users 2018-2027

The number of buyers in the e-commerce market in Canada was forecast to continuously increase between 2023 and 2027 by in total 2.1 million buyers (+7.09 percent). According to this forecast in 2027, the buyer number will have increased for the fourth consecutive year to 31.71 million buyers. Notably, the number of buyers of the e-commerce market was continuously increasing over the past years.Find further information concerning the e-commerce market by looking at key market indicators in countries similar to Canada average revenue per user (ARPU) in the United States and user penetration in Mexico.

Number of users of e-commerce in Canada from 2018 to 2027 (in millions)

Characteristic	Digital buyers in millions
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Special properties

number of active paying customers (or accounts); forecast adjusted for expected impact of COVID-19

Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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