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U.S. consumer view of successful offline personalization use 2017, by industry

This statistic shows how well companies are delivering personalized experiences offline in a physical location according to consumers in the U.S. as of April 2017, broken down by industry. The findings show that 59 percent of respondents felt that travel and leisure companies were doing very or somewhat well at delivering offline personalized experiences.

Share of consumers who think companies are successful at delivering offline personalized experiences in the United States as of April 2017, by industry

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Release date

January 2018


United States

Survey time period

April 2017

Number of respondents

1,000 respondents

Age group

18-64 years

Special properties

respondents who answered very/somewhat well

Supplementary notes

Question: How well do you believe that the following types of businesses currently do when it come to offering personalized experiences?

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Statistics on "Marketing personalization in the U.S."

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